Top 100 Businesses in Golf 2025

The following are the businesses included in the latest version of the NGF GOLF 100, an effort to highlight the vitality, size and diversity of a $102 billion-a-year industry. This is an alphabetical list, not a ranking, of companies and brands that deliver products and services primarily targeted to commercial golf and conduct all or a majority of their business within the U.S. Find an issue with a company profile? Whether it’s information, staffing or logo that needs to be updated, please contact our editorial director, Erik Matuszewski, at erikm@ngf.org.

Criteria

Revenue:

An evaluation of a company’s revenue or earnings — in the overall industry or their particular sector — based on information acquired through industry executives, quarterly earnings, reliable third-party data such as Dun & Bradstreet reports, or the NGF’s best estimation.

Influence/Clout:

This is a subjective measure of how much influence, importance or overall clout the particular company has throughout the golf industry.

Contribution To The Growth & Vitality Of The Game:

An assessment of what a company is doing to help grow the game and foster golf’s overall vitality, from making the game more accessible and approachable to broadening the diversity of its overall participant and consumer base. This metric is a cornerstone of the NGF’s mission.

Prominence:

This focuses on how prominent or well-known a business or brand is within the entire golf industry. Is it a household name? How much does the company stand out?

Growth Rate & Success:

What is the overall trajectory of the company? Has it shown upward momentum in recent years? Is it successful enough to continue growing and expanding?

Leadership:

Is this particular business or brand a leader or trailblazer in its category? This is looking at a specific segment rather than the industry as a whole.

Innovation:

Has the company or organization introduced something – an idea, method, device or technology – that’s new, different or revolutionary? Have they offered an original application or a solution that meets existing market needs? Have they effectively created their own niche within the golf business?

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Dick Sullivan
CEO, PGA Tour Super Store
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Dan Murphy
President & CEO, Bridgestone Golf
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John Brown
CEO, GreatLIFE Golf
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Cathy Harbin
PGA Master Professional, Owner of Pine Ridge Golf Course (TX), Founder of OnCourse Operations
“We constantly get media inquiries about the status of the game, facilities and rounds, so you want to be informed and be able to communicate with factual data. The other aspect is to educate our golf members and help keep them apprised of the industry, letting them be advocates for the game and be able to articulate some of this data as well.”
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Tom Hantke
Executive Director and Foundation CEO, PGA Connecticut Section
“I started going to the NGF for research, mostly to inform my owners — not only about the battles we have, but the battles we share with mostly everyone in the country. I was looking for valuable information that I could pass on: This is what’s happening in the industry now, this is how we got here, and this is where we need to try to get to. ”
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Randy Bensley
General Manager and Head Golf Professional, Shalimar Pointe Golf Club (FL)
“For us, it’s more about the data helping focus our efforts. Being a family-owned company, the old way we used to do things was locating our branches based on feel. Now, we use NGF a lot to know the number of courses and golf supply in a given area, and to have a general sense of which way the golf business is going. It’s great data because it’s national and we’re a nationwide company.”
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Steve Sakurai
National Golf Sales Manager, Ewing Irrigation
“We’re a relatively new member NGF, only about a year or so, but have already found the reports to be very helpful. The updates NGF was putting out during the pandemic were great to have and provided a lot of information for us.”
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Christine Kane
CEO, Audubon International
“We really love the data and current trends. For what we do, it’s terrific to share with our clients, our leadership team, and our associates. I send a lot of this down so they know what’s happening in the industry. We use the golf course lists, I love Joe Beditz’s e-mails and updates, and periodically we use the market research for our clubs specifically.”
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Whitney Crouse
Co-Founder, Bobby Jones Links
“What I find valuable with the NGF is that the data is very clear, concise, well-presented, up-to-date, and with the Symposium, there’s a snapshot of what’s going on in the industry. It’s not ‘our members’ versus some other contingency. It’s just what it is and there’s a very strong place for that in the business.”
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Jerry Hinckley
CEO, Leisure Financial Group
“We use NGF as a thought-leader within our firm, including the insights with Dr. Joe and some of the things you see, we relate to our own data. The biggest thing is NGF provides context on a national level from a golf standpoint, a set of customers we don’t have a lot of data on.”
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Dr. Jim Butler
CEO, Club Benchmarking
“NGF is an amazing partner and, given the current environment, the information and data generated by your organization may be more helpful and impactful than ever before. We have always appreciated your support, but even more so today. Thanks again to you and your entire team for being the leaders in golf content.”
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Charlie Schuyler
Director of Golf, Saucon Valley Country Club (PA)
“Golf tourism is about the experience, from the product and customer service to the value. The NGF’s in-depth research on the U.S. golf travel market is instrumental to businesses like ours in the industry as we look to connect with existing and new consumers as well as the next generation of golfers.”
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Bill Golden
CEO, Golf Tourism Solutions
“I share monthly reporting with our club professionals and GM here, and regularly share your reports with our partnership and the ownership of our resort. It’s really a way to compare our performance to everyone else in the industry.”
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Joshua Willis
Director of Operations, Sunriver Resort (OR)

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