Company Background:
Wilson Golf stands as one of the most iconic and historically significant golf equipment manufacturers in the industry. With more than a century of experience in designing, manufacturing, and distributing premium and recreational golf equipment worldwide, Wilson has maintained its position as a leader in sports equipment innovation across multiple categories.
As part of the Amer Sports portfolio, Wilson remains the world’s largest manufacturer of ball sports equipment, employing 1,600 people globally. The company’s influence extends far beyond golf, with official branded equipment used in the NFL, NCAA, and numerous other professional and collegiate sports.
Wilson Staff irons have claimed 62 major championships since 1914, more than any other iron manufacturer in history. This winning tradition dates back to Gene Sarazen’s 1922 U.S. Open and PGA Championship victories, with the company achieving at least one major championship victory in every decade since.
“We’re the top equipment brand across all sports — such as tennis, baseball, football, basketball and more. Our entire organization believes that we can accomplish the same in golf,” said Wilson Golf President Tim Clarke. “It’s been a consistent trend that athletes across the board are flocking to the game of golf. These athletes may trust Wilson from other equipment or product offerings they’ve played with before, so it’s no surprise that our golf equipment delivers that same excellence.”
Strategic Focus:
- Premium equipment development and innovation
- Advanced fitting technology integration
- Multi-sport brand leverage
- Tour-proven equipment
- Global market expansion
The company maintains a strong presence on the PGA TOUR with notable players including three-time major winner Padraig Harrington and PGA TOUR winners Brendan Steele, Kevin Streelman, and Kevin Tway. This professional input drives product development and innovation, as evidenced by the recent success of their Staff Model golf balls.
“The fact that we have tour players making the switch to play our Staff Model balls speaks volumes to the favorable numbers they are obtaining on launch monitors,” noted Frank Simonutti, Global Director of Golf Ball Innovation.
KEY TAKEAWAYS
Once of six founding members of the National Golf Foundation in 1936, Wilson Golf has successfully balanced its historic legacy with modern innovation, maintaining strong market presence across both premium and recreational segments. The company’s multi-sport expertise and century-long commitment to golf have positioned it uniquely in the industry. Recent technological advances, including Wilson Fit AI and updated Staff Model products, demonstrate the brand’s continued commitment to innovation while building on its storied heritage in the sport.
