Company Overview
True Temper Sports, with a legacy spanning more than 100 years, is one of the world’s leading manufacturers of golf shafts and premium sporting equipment. The company’s foundation traces back to 1903 when several forging companies combined as the American Fork & Hoe Company in Ohio. Today, the Memphis-based organization employs over 1,000 people across 10 facilities in the United States, Europe, Japan, China, and Australia.
“Our investment in research, our effort in design, and our obsession with perfecting the experience athletes feel with our products are driven by our understanding that good isn’t good enough,” says Chris Considine, President and CEO. “We’re proud to be the only steel golf shaft company producing exclusively in the USA from our manufacturing facility in Amory, Mississippi.”
True Temper built its reputation by manufacturing elite golf shafts used by top professional golfers around the world, but it also has decades of experience designing and producing high performance hockey and lacrosse equipment, a breath of premium athletic equipment unified under its parent TRUE Sports brand.
Key Facts:
- Approximately 80% of players across the world’s most renowned tours use True Temper Sports shafts
- The company’s Dynamic Gold Shaft is recognized as the most successful shaft in golf history
- Portfolio includes industry-leading brands: True Temper, Project X, Grafalloy, ACCRA, and Aerotech
- Manufactures premium equipment for multiple sports including golf, baseball, hockey, and lacrosse
Business Innovation
True Temper Sports has consistently demonstrated its commitment to innovation and market expansion. In 2019, the company made strategic acquisitions of Accra, a Canada-based shaft company gaining popularity on the PGA tour, and AeroTech Golf Shafts, a graphite shaft manufacturer among the leaders on all professional tours, notably the LPGA Tour.
The company’s legacy of innovation dates back to the 1930s when it pioneered the transition from hickory wood to steel shafts through public displays at golf tournaments. This innovation gained significant momentum when Byron Nelson achieved his legendary 1945 season, winning 18 tournaments with True Temper-shafted clubs.
Market Presence
True Temper Sports maintains its position as the dominant force in golf shaft manufacturing:
- Leading provider of shafts across professional tours worldwide
- Comprehensive distribution network spanning global markets
- Manufacturing facilities strategically located across multiple continents
- Strong presence in both premium and performance categories
KEY TAKEAWAYS
True Temper Sports continues to build upon its century-long legacy through relentless innovation and commitment to quality. The company’s expertise in engineering and manufacturing, combined with its strategic acquisitions and market expansion, positions it for continued leadership in the golf industry. With its exclusive USA-based steel shaft production and growing portfolio of brands, True Temper Sports remains focused on serving both elite players and everyday golfers with premium performance equipment.
