Company Overview
Headquartered in Scottsdale, Arizona, Troon stands as the world’s largest golf and golf-related hospitality management company. From its humble beginnings with a single facility – Troon North in Scottsdale – in 1990, the company has expanded to provide services at more than 900 locations across 45+ states and 35+ countries, including operational responsibility for 575+ 18-hole equivalent golf courses.
Strategic Vision
“Our foundation is built on delivering memorable experiences that cultivate lasting connections,” says Tim Schantz, President and CEO of Troon. “As we continue to grow and evolve, we’re focused on not just managing golf facilities, but on creating unparalleled experiences fueled by a passion for enabling fun. This vision drives everything we do, from our day-to-day operations to our strategic acquisitions and partnerships.”
Business Portfolio
Troon’s family of brands includes:
- Troon Golf – Premium daily-fee and resort facilities
- Troon Privé – Private club operations
- Troon International – Management services beyond the Americas
- Indigo Sports – Regional club operations
- CADDIEMASTER – Premier caddie management services
- True Club Solutions – Advisory services
- Cliff Drysdale Tennis – Tennis facility management
- Peter Burwash International – Tennis management and instruction
- RealFood Hospitality – Food and beverage consulting
- Casa Verde Golf – Construction and renovation
- ClubUp – Golf services technology
- ICON Management – Property management
- Eventive Sports – Event management
Operational Excellence
Troon’s operations are supported by more than 400 experienced corporate leaders across 16 regional offices. The company employs over 30,000 associates worldwide, managing various amenities including tennis, aquatics, fitness, food & beverage, lodging, and more. As the industry’s largest third-party manager of member-owned equity clubs, Troon is also the largest third-party golf management employer of PGA professionals and apprentices.
Growth and Innovation
The company’s growth strategy has included strategic acquisitions, such as Indigo Golf Partners (formerly Billy Casper Golf) in 2021, which added over 160 courses across 29 states to Troon’s portfolio. These acquisitions, combined with organic growth, have strengthened Troon’s position as the global leader in golf and hospitality management.
Notable Achievements
Troon-managed facilities consistently receive industry recognition, including numerous courses featured in Golfweek’s Best Courses lists. The company operates several venues that host professional tour events, including:
- Kapalua Resort (Maui)
- Silverado Resort and Spa (California)
- Tiburón Golf Club (Florida) – Host of the LPGA’s CME Group Tour Championship
Services and Expertise
Beyond golf operations, Troon offers comprehensive services including:
- Club Operations Management
- Agronomy Services
- Food & Beverage Management
- Membership Sales & Marketing
- Daily Fee Operations
- Human Resources
- Procurement
- Finance & Accounting
- Design & Development
- Risk Management
- Information Technology
- Legal Services
Future Outlook
Troon continues to expand its influence in the golf and hospitality industry through innovative management approaches and strategic acquisitions. The company’s commitment to delivering exceptional experiences while growing its diverse portfolio of services positions it for continued success in the evolving golf and hospitality landscape.
KEY TAKEAWAYS
Troon has transformed from a single-facility operation to the world’s largest golf management company by focusing on exceptional service delivery and strategic growth. With more than 30,000 associates serving over 900 locations worldwide, Troon demonstrates the effectiveness of its comprehensive approach to golf and hospitality management. The company’s continued expansion through acquisitions and service diversification reflects its commitment to innovation and excellence in the competitive golf and hospitality industry.
