Top 100 Businesses in Golf 2025
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Srixon/Cleveland Golf

Cleveland and Srixon are both leading manufacturers of custom golf clubs, equipment and accessories under the Dunlop Sports Americas (DSA) umbrella.

DSA, based in Huntington Beach, CA and Greenville, SC, is the North American subsidiary of Sumitomo Rubber Industries, Ltd., manufacturing and selling premium golf and racket sports equipment under a portfolio of brands: Srixon, Cleveland Golf, and XXIO as well as Dunlop. DSA is also a licensed exclusive distributor of ASICS golf footwear.

Cleveland Golf was founded in 1979 as Cleveland Classics by club designer Roger Cleveland. Unlike many, large club manufacturers, Cleveland Golf originally produced replica golf clubs from the 1940s and 1950s.

Cleveland began to see its clubs receive widespread play throughout the 1980s thanks to the release of the 588 wedges. The brand has been through a number of ownership changes over the years but was most recently acquired by Sumitomo Rubber in 2007.

Cleveland Golf has been an industry leader in the wedge market for decades. In addition to the 588 lines the CG series offers has been a historical success for the brand. More recent examples include the RTX line and the Smart Sole wedges. Cleveland also manufactures a full range of golf equipment highlighted by the Launcher brand of clubs and Frontline putters. The company has also made its way into the golf accessory space.

Srixon also has a global presence in the equipment industry, with a full range of clubs, balls and accessories distributed in all major golf markets.

XXIO has seen strong success in the Japanese golf market over the last 20 years and has begun to focus its efforts on building its brand recognition in North America. When Yasumoto took over as the company’s CEO in 2016, Srixon has made a more concerted effort to expand its retail presence in the United States with all three golf brands

Cleveland first began to establish a presence on PGA TOUR when Corey Pavin played the Cleveland’s VAS woods and irons during his 1995 U.S. Open win. Cleveland also signed Vijay Singh in the late 90s which brought further validation to the brand thanks to his multiple championships and world number one status.

Srixon and Cleveland Golf remain a strong presence on in professional golf, with Hideki Matsuyama, Brooks Koepka, Keegan Bradley, Graeme McDowell, and Inbee Park as the most prominent players in the Cleveland/Srixon stable.

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Top 100 Businesses in Golf 2025

The following are the businesses included in the latest version of the NGF GOLF 100, an effort to highlight the vitality, size and diversity of a $102 billion-a-year industry. This is an alphabetical list, not a ranking, of companies and brands that deliver products and services primarily targeted to commercial golf and conduct all or a majority of their business within the U.S. Find an issue with a company profile? Whether it’s information, staffing or logo that needs to be updated, please contact our editorial director, Erik Matuszewski, at erikm@ngf.org.

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