Company Overview
Founded in September 2013 by entrepreneur and philanthropist Bob Parsons, Parsons Xtreme Golf (PXG) has transformed from a research and development-focused startup into a global golf equipment and lifestyle brand. The company was born out of Parsons’ desire to create the world’s finest golf equipment, with no cost or time constraints limiting innovation.
What began as a mission to develop premium golf clubs has evolved into a comprehensive golf lifestyle brand offering everything from drivers to apparel, and most recently, premium golf balls. The company holds more than 750 global patents and has established itself as a leader in golf equipment innovation and design.
Key Facts:
- Focus on high-end club-fitting experiences rather than selling at traditional golf retail outlets and big box stores
- 25+ permanent brick-and-mortar retail locations globally
- Comprehensive product line including clubs, apparel, accessories, and golf balls
- Network of mobile Master Fitters and green grass partners
- Strong international presence, particularly in Japan, South Korea, Taiwan, and the UK
- Extensive professional staff across PGA and LPGA Tours
Business Innovation
PXG has revolutionized the golf equipment industry through its commitment to research and development, sophisticated manufacturing processes, and direct-to-consumer business model. The company’s approach to club design and fitting has created a new standard in the industry, while its expansion into apparel and accessories under Renee Parsons’ leadership has filled a unique space in the golf lifestyle market.
In 2024, PXG expanded its premium offerings with the introduction of the PXG Xtreme Tour and PXG Xtreme Tour X golf balls, marking its entry into the premium golf ball market. Beyond its aggressive expansion efforts for its standalone PXG retail outlets in major markets, the company in 2024 also launched its first specialty apparel-only retail location in Scottsdale, Arizona, demonstrating its commitment to innovation in both products and retail strategy.
Service Offerings:
- Premium golf equipment across all categories
- Custom club fitting through mobile Master Fitters
- High-performance golf apparel and accessories
- Golf balls
- Specialized military and first responder programs
Strategic Advantages:
PXG’s direct-to-consumer model and controlled distribution network allows the company to maintain premium positioning while offering products at various price points. The company’s ability to scale production and improve manufacturing efficiency has enabled it to broaden its market reach while maintaining its reputation for quality and innovation.
“We started PXG with a simple mission: to develop the finest golf equipment on the planet,” says founder Bob Parsons. “What we’ve created goes beyond that initial vision. We’ve built a brand that represents innovation unboxed – where every new product, from our clubs to our apparel to our new premium golf balls, must be markedly better than anything else in the market. That’s not just our goal, it’s our standard.”
Future Focus
PXG continues to expand its retail footprint while maintaining its premium positioning in the market. The company’s recent ventures into new product categories and retail concepts suggest a strategy focused on becoming a comprehensive golf lifestyle brand while maintaining its reputation for innovation and quality in equipment.
KEY TAKEAWAYS
PXG has successfully established itself as a premium golf equipment and lifestyle brand, combining innovative technology with sophisticated design and manufacturing processes. The company’s expansion into new product categories and retail concepts, coupled with its strong direct-to-consumer model and controlled distribution network, positions it for continued growth in the premium golf market. Through strategic pricing and product diversification, PXG has broadened its market reach while maintaining its reputation for quality and innovation.
