Company Overview
Nufarm stands as one of the world’s leading developers and manufacturers of seeds and crop protection solutions, with over a century of experience in fighting disease, weeds, and pests. As a premier supplier to golf courses, the company’s Turf and Ornamental team has established itself as a cornerstone in the industry, delivering a comprehensive portfolio of products that meet the demanding needs of golf course superintendents for value, efficacy, and innovation.
While headquartered in Melbourne, Australia, Nufarm’s global presence spans the Americas, Asia, Europe, and Oceania. Nufarm Americas, Inc., a subsidiary of Nufarm Limited, has positioned itself as a top supplier in the U.S. golf turf market – the world’s largest – bringing innovation and choice to distributors, retailers, and the professionals they serve.
Business Innovation
Nufarm’s commitment to innovation is evident in its state-of-the-art manufacturing and research facilities:
- Two advanced plants in the Chicago area, including the Alsip site (opened 2013) producing fungicides, insecticides, growth regulators, and seed treatments
- A cutting-edge facility in Greenville, Mississippi (opened 2019)
- Research and development hub in Morrisville, North Carolina
- Global seed technology headquarters through Nuseed subsidiary
Course Solutions
Nufarm’s specialized golf course solutions include:
- Sure Power for tough broadleaf weed control
- Millennium Ultra 2 for invasive weed management
- SureGuard SC for dormant area maintenance
- Comprehensive naturalized area management programs
- Sustainable turf management solutions
Industry Leadership
In partnership with the Golf Course Superintendent Association of America (GCSAA), Nufarm demonstrated its commitment to industry development through the creation of the EXCEL Leadership Program. This innovative initiative, focusing on Education, Cross training, Community, Encouragement, and Leadership development, provides assistant golf course superintendents with comprehensive training and development opportunities.
Future Focus
- Continued investment in sustainable solutions
- Enhanced support for naturalized area management
- Expansion of golf-specific product portfolio
- Advanced digital marketing technology implementation
- Evolutionary approach to customer account planning
KEY TAKEAWAYS
Nufarm continues to strengthen its position in the golf industry through its commitment to innovation, sustainability, and comprehensive support for golf course management professionals. The company’s recent leadership transition, with Ken Barham taking the helm as General Manager, North America, signals a renewed focus on customer-centric solutions and market growth. Nufarm’s extensive manufacturing capabilities, coupled with its dedication to research and development, position it well for continued leadership in the golf course management sector.
