Company Overview
Greyson Clothiers was born from the vision of uniting fashion and sport, inspired by the concept of functionality, innovation, and creativity. Founded in 2015 by Charlie Schaefer and professional golfer Morgan Hoffman, the brand has shattered the traditional rulebook of golf and tennis fashion by creating a unique fusion of technical performance and refined sophistication.
“I want to be a part of a brand where I’m not wearing it just to wear it. I’m wearing it because I want to show other people how good it looks, how good it fits and how good it feels, but also how it’s more of a lifestyle thing than just throwing on a pair of pants to go play golf,” says PGA Tour player and brand investor Justin Thomas.
Heritage
The company’s journey is deeply rooted in golf. Founder Charlie Schaefer played for the Duke University golf team from 1998 to 2001 before beginning his fashion career on the retail floor of a Polo Ralph Lauren store. After a chance meeting with Ralph Lauren himself, Schaefer joined the company’s corporate development program and rose to become a senior vice president. In 2015, combining his passion for golf and fashion, he left to create Greyson, naming the company after his first-born daughter.
Brand Portfolio
Through clothing, Greyson has established itself as more than just an apparel brand. From concept to design to final product, the company combines timeless styles with the latest fashion trends while maintaining a focus on:
- Premium performance sportswear
- Tailored fashion
- Technical innovation
- Lifestyle apparel
- Golf and tennis specific collections
Market Presence
Greyson maintains a strong retail presence through:
- Direct-to-consumer (DTC) via their website
- Nine retail stores worldwide, including locations in Atlanta, Detroit, Denver, New Orleans, New York, West Palm Beach, and South Korea
- Premium golf facilities and pro shops
- Strategic partnerships and collaborations
Business Innovation
The company has demonstrated significant growth through strategic partnerships and initiatives:
- Official apparel partner for Netflix’s first-ever live sports event, The Netflix Cup (2023)
- Collaboration with TaylorMade for a fall essentials collection (2024)
- Initial licensing partner of TGL in the apparel space
- Growing roster of brand ambassadors from both PGA and LPGA Tours
Brand Ambassadors
Greyson’s “Pack Leaders” include:
- Justin Thomas, PGA Tour
- Akshay Bhatia, PGA Tour
- Alison Lee, LPGA Tour
- Luke Donald, PGA Tour
- Thorbjorn Oleson, PGA Tour
- Erik Van Rooyen, PGA Tour
- Morgan Hoffman, PGA Tour
- Sam Ryder, PGA Tour
- Harry Higgs, PGA Tour
- Golf instructor Rick Smith
- Golf trainer Don Saladino
KEY TAKEAWAYS
Greyson has successfully positioned itself as a premium lifestyle brand that extends beyond traditional golf apparel. By combining technical performance with sophisticated design, the company has created a unique space in the market where sport and fashion seamlessly intersect. Their growing retail presence, strategic partnerships, and strong roster of professional athletes demonstrate their commitment to expanding their influence in golf while maintaining their distinctive approach to style and community building. The brand’s wolf logo has become synonymous with a community that values both individuality and togetherness, creating a unique identity in the premium golf apparel space.
