Company Overview
Founded in 2009 by entrepreneur and golf enthusiast Mike Zisman, Golf Genius has grown into the world’s leading supplier of golf tournament management solutions, serving over 10,400 private clubs, public courses, and resorts in 63 countries. Over the past year, Golf Genius Software powered over 37 million rounds of golf across nearly 1 million events.
The company employs over 300 team members, including 75 PGA Professionals who collectively bring more than 1,000 years of PGA member experience and 300+ years of head professional experience. Through these direct relationships, Golf Genius continues to engage golf professionals to identify and address their unmet needs.
“Our mission goes beyond just providing software – we’re dedicated to being the complete technology solution for golf professionals and facilities worldwide,” says Zisman. “Whether it’s tournament management, golf shop operations, or instruction, we strive to be the Microsoft Office for golf professionals, empowering them to focus on what matters most: growing the game and delivering exceptional experiences to golfers.”
Key Facts:
- Serves over 10,400 clubs and associations across 63 countries
- Powers 37 million+ rounds and almost 1 million events annually
- Employs 75 PGA Professionals
- Partners with major governing bodies including USGA, PGA of America, and Golf Canada
- Operates in multiple international markets including the U.S., Canada, Japan, UK, Europe, and Australia
Business Innovation
Golf Genius has consistently demonstrated its commitment to innovation by developing comprehensive solutions that address the evolving needs of golf professionals and facilities. The company’s journey began with tournament management software but has expanded significantly through careful attention to market needs and strategic development.
In 2019, responding to feedback from PGA professionals, Golf Genius introduced its Golf Shop platform, a sophisticated cloud-hosted solution that revolutionized golf shop operations. This system streamlines everything from special order management to demo club tracking, transforming how golf shops operate and enhance member service.
The company further expanded its technological footprint in 2022 with the launch of Coach 360, an integrated platform that provides teaching professionals with comprehensive tools for managing their instruction business. This innovation allows coaches to seamlessly schedule lessons, track student progress, and maintain engagement both on and off the course.
Most recently, Golf Genius pushed into the mobile space, recognizing the growing importance of digital engagement in golf. Through strategic acquisitions and partnerships, the company now offers advanced GPS solutions, performance tracking, and digital scoring capabilities that enhance the golfer’s experience while providing valuable data insights to facilities and professionals.
Strategic Acquisitions & Growth
In 2024, Golf Genius made significant strategic moves to expand its market presence:
- Acquired Shotzoom, owner of Golfshot and CoachNow
- Acquired Swing by Swing Golf, Inc., owner of the SwingU golf GPS app
- Launched strategic collaboration with Golfshot to innovate in the retail golf market
Service Offerings:
- Tournament management solutions
- Live scoring and leaderboards
- Golf shop operations management
- Coaching and instruction platforms
- Handicapping services
- GPS and mobile solutions
- Video capture and analysis tools
Strategic Advantages:
Golf Genius maintains strong partnerships with leading golf organizations worldwide, including:
- USGA
- PGA of America
- Golf Canada
- England Golf
- Japan Golf Association
- European Tour
- Multiple international PGA organizations
Future Focus
Golf Genius continues to expand its global footprint while focusing on technological innovation and integration across its growing portfolio of products and services. The company’s recent acquisitions in the mobile and GPS space demonstrate its commitment to providing comprehensive solutions for every aspect of the golf experience.
KEY TAKEAWAYS
Golf Genius has established itself as the premier technology provider in the golf industry, offering comprehensive solutions for tournament management, golf shop operations, instruction, and player engagement. Through strategic acquisitions and partnerships, the company continues to expand its global reach while maintaining its commitment to innovation and customer service. With its recent moves into the mobile and GPS space, Golf Genius is positioned to further strengthen its role as the leading technology partner for golf professionals and facilities worldwide.
