Company Overview
Fujikura Composites America has maintained its position as a premier leader in the golf shaft industry since its establishment in 1995. The company serves as a direct resource for both OEM manufacturers and after-market consumers, consistently driving innovation in shaft technology and design.
“Our mission is to bring joy to all golfers by improving their game and maximizing their potential,” says Dave Schnider, President and COO. “While every other shaft company is developing through trial and error, Fujikura is using science, engineering, and technology to create the best product possible and bring it directly to the consumer.”
Business Innovation
The company’s revolutionary journey began in 1998 with the introduction of the Speeder 757 to the PGA Tour, which quickly established Fujikura as the No. 1 manufacturer for driver, wood, and hybrid shafts. As the first shaft to utilize premium advanced materials, the Speeder created a new market for premium shafts and set industry standards that continue today.
Fujikura’s commitment to innovation is exemplified by their proprietary ENSO Technology, a sophisticated 3D motion-capture fitting system that stands as the first club fitting system to measure information both before and after ball impact. This technology dynamically measures and records club and shaft performance throughout the entire swing, enabling precise design refinements based on scientific data rather than traditional trial-and-error methods.
Product Development
The company’s dedication to advancement is evident in their product evolution, particularly with the 2019 launch of the VENTUS line. This innovative shaft series, designed to maximize ball speed and tighten shot dispersion, features the company’s groundbreaking VeloCore Technology. The line’s success led to a significant expansion in 2022 with three new profiles, including the VENTUS TR, further solidifying Fujikura’s position in the premium shaft market.
Corporate Values
Fujikura operates on six core principles: Performance, Commitment, Leadership, Collaboration, Integrity, and Innovation. These values drive their approach to product development, customer service, and industry leadership. The company emphasizes excellence in performance while maintaining strong commitments to both their brand and customers.
Community Impact
Since 2014, Fujikura has demonstrated its commitment to social responsibility through its partnership with Folds of Honor, funding four full scholarships annually for family members of U.S. military personnel who have been disabled or lost their lives in combat.
KEY TAKEAWAYS
Fujikura Composites America continues to set the standard in premium golf shaft manufacturing, combining innovative technology with precision engineering. Their ENSO Technology and VENTUS line represent the company’s ongoing commitment to scientific advancement in shaft design, while their support of military families through Folds of Honor demonstrates their dedication to community service. As they look to the future, Fujikura maintains its focus on providing both professional and amateur golfers with the highest quality equipment to enhance their playing capabilities.
