Company Overview
Century Golf Partners, founded in 2005, has established itself as one of the industry’s leading investment and management companies. The company’s portfolio currently consists of 50 golf courses, country clubs, golf resorts, and golf entertainment facilities across the United States. With one of the most experienced management teams in the golf and club industry, Century Golf has operated over 500 golf courses, golf resorts, and private country clubs throughout its history.
Key Facts:
- Manages 50 facilities across the United States
- Exclusive worldwide rights holder of the Arnold Palmer Golf Management brand
- Strategic alliance with The Walt Disney Company to operate Walt Disney World Golf Courses
- Has hosted over 100 professional events for the USGA, PGA, LPGA, and Champions Tours, including 18 major tournaments
- Operates the Palmer Advantage network program connecting private clubs worldwide
- Annual sales exceeding $400 million
Strategic Vision
As articulated by CEO Jim Hinckley regarding their expansion into golf entertainment: “We’ve spent considerable time evaluating the golf entertainment industry and very quickly realized that Flite’s technology is distinctive and extraordinary. By working together, we’re able to combine best-in-class design and technology implementation with all-inclusive management services.”
Business Model Innovation
The company’s mission “to be a good partner” drives its pragmatic approach to the challenges facing the golf and club industry. Century Golf Partners blends the arts and science of hospitality with proven business fundamentals to create unique, innovative, and effective solutions for its clients.
Key Programs and Services:
Palmer Advantage Network:
- Provides worldwide access to partner clubs
- Offers unique member experiences
- Includes travel and shopping benefits
- Helps increase member loyalty and retention
- Available at no additional cost to members
Major Properties and Partnerships:
Century Golf Partners has developed, owned, leased, and managed some of the world’s premier golf properties, including:
- PGA West (Palm Springs, California)
- Walt Disney World Golf (Orlando, Florida)
- Ballantyne Country Club (Charlotte, North Carolina)
- Anthem Country Club (Henderson, Nevada)
Recent Developments
In 2021, Century Golf Partners entered the off-course golf entertainment industry through a strategic partnership with Flite Golf, LLC. This expansion provides:
- Next-gen games and course play
- Guest management software
- Entertainment venue development
- Comprehensive management services
Industry Leadership
The company’s executives serve as Board Members and Trustees for numerous industry organizations:
- First Tee
- National Club Association
- National Golf Course Owners Association
- American Golf Industry Coalition
- PGA of America
- American Junior Golf Association
KEY TAKEAWAYS
Century Golf Partners continues to leverage its connections with prestigious names like Palmer, Disney, and Ueberroth to drive growth and innovation in the golf industry. The company’s experienced management team, commitment to superior service, and proactive approach to facility improvements has established it as a leader in golf and club operations. Their recent expansion into golf entertainment demonstrates their dedication to evolving with the industry while maintaining their core focus on exceptional golf experiences
