Company Overview
Bushnell Golf, a subsidiary of Vista Outdoor, has been an industry leader in high-performance sports optics for over 65 years, including more than two decades of experience in the golf industry. The company maintains its position as the most widely-used rangefinder by PGA TOUR players, with 98% of tour players naming Bushnell as their preferred choice.
Bushnell Golf is the #1 electronic measuring device choice of golfers and offers a full array of laser rangefinders, Golf GPS and the Launch Pro personal launch monitor. All Bushnell Golf products continue to change and improve the way golfers assess distances, ultimately improving performance.
“Our mission at Bushnell Golf is to create accurate, easy-to-use distance measuring devices for golfers of all levels,” said Nathan Duke, Bushnell Golf Global Product Manager.
Key Facts:
- Global distribution through 7,000+ green grass accounts and online outlets
- Market leader in electronic measuring devices for golf
- Pre-loaded database of 36,000+ golf courses
- Parent company Vista Outdoor acquired Foresight Sports for $474 million in 2021
Business Innovation
Bushnell Golf maintains its market leadership through continuous product innovation:
- First combo laser/GPS device (Hybrid)
- Integration of Slope-Switch Technology
- Dual Display Technology
- PinSeeker with JOLT Technology
- 2nd Generation E.S.P. (Extreme. Speed. Precision.)
- Full launch monitor and golf simulator capabilities through Foresight Sports partnership
Customer Programs
- Trade-in program offering rebates on new Bushnell Golf products
- Comprehensive product warranty
- Integration with Bushnell Golf mobile app
- Access to Foresight Sports’ simulation software
Future Focus
Under Vista Outdoor’s leadership, Bushnell Golf continues to expand its market presence through:
- Enhanced integration with Foresight Sports technology
- Expansion into launch monitor and simulator markets
- Ongoing innovation in rangefinder and GPS technology
- Development of connected golf experiences
KEY TAKEAWAYS
Bushnell Golf maintains its position as the dominant force in golf distance measurement technology, leveraging its legacy in optics with cutting-edge innovation. The acquisition of Foresight Sports has expanded its capabilities into the growing launch monitor and simulator markets, positioning the company for continued leadership in golf technology solutions.
The company’s focus on product innovation, coupled with its strong presence among professional players, continues to drive its success in helping golfers of all skill levels improve their game through precise distance measurement and performance analysis tools.
