Company Overview
Acushnet Holdings Corp. stands as one of the most influential names in golf equipment manufacturing, driven by its flagship brands Titleist and FootJoy – both of which are among the most revered in the industry. The company’s rich heritage dates back to the early 1900s in Massachusetts, entering the golf ball business in 1932 and introducing the first Titleist golf ball in 1935. As a collective family of brands, Acushnet is the global leader in the design, development, manufacture and distribution of performance-driven golf products widely recognized for their quality excellence among dedicated and discerning golfers and the golf shops that serve them.
“Our foundation is built on enriching the experience of dedicated golfers through products and services of superior performance, quality and innovation,” says David Maher, President and CEO of Acushnet. “We remain focused on building a family of golf performance brands that are unrivaled leaders in every category in which we compete.”
Business Portfolio
Acushnet’s family of brands includes:
- Titleist – Golf’s Symbol of Excellence, leading in golf balls, clubs, and gear
- FootJoy – Premier golf wear brand, dominant in shoes, gloves, and apparel
- Vokey Design – Industry leader in wedges, #1 on PGA Tour since 2004
- Scotty Cameron – Premium putter brand with over two decades of tour success
- Club Glove – Leading golf travel products (acquired 2023)
- KJUS – Technical performance wear (acquired 2019)
- Pinnacle – Distance-focused golf balls at value price points
- Links & Kings – Premium accessories (acquired 2018)
- PG Golf – Golf accessories (acquired 2018)
Operational Excellence
Acushnet operates three state-of-the-art golf ball manufacturing facilities, producing over 1 million golf balls daily. The company’s R&D team includes chemists, physicists, mathematicians, computer scientists, engineers, and PGA Professionals, holding more than 1,600 golf ball patents.
The company went public in 2017 under the ticker symbol “GOLF” and continues to demonstrate steady growth. Titleist Pro V1 and Pro V1x golf balls maintain approximately 75% usage among touring professionals worldwide.
Core Values
- Passion for Dedicated Golfers
- Performance & Quality Excellence
- Driven to Innovate
- A Spirit of Leadership
- Integrity & Respect
- Bridge Builder Mindset
Strategic Vision
Acushnet maintains a focused strategy targeting the one to two million dedicated golfers at the upper end of the golf engagement pyramid. These avid players prioritize performance and consistently invest in premium equipment and golf wear, forming the foundation of the company’s market approach.
Notable Achievements
- Titleist golf balls have been the #1 ball in professional golf for over 70 years
- FootJoy has been the leading golf shoe on the PGA TOUR for over 65 years
- FootJoy has led the golf glove market for three decades
- Every Titleist golf ball undergoes X-ray inspection, maintaining a tradition since 1935
KEY TAKEAWAYS
Acushnet continues to strengthen its position in the golf industry through strategic acquisitions and unwavering focus on performance and quality. The company’s comprehensive brand portfolio, spanning from premium golf balls to technical apparel, positions it uniquely to serve dedicated golfers while maintaining leadership in key product categories. Through continued innovation and strategic growth, Acushnet remains committed to enriching the golf experience for players at all levels.
