Retaining Female Golfers and the Importance of Shot Euphoria

Novices generally walk away from golf for two main reasons: one, because they never become comfortable around the golf course or other golfers, and two, because they feel they don't play well enough to enjoy the game. The latter seems to be even more important, and for women it may be a little different … competence may have less to do with playing well overall or consistently, but instead just being able to manufacture a few shots a round that provide a sense of euphoria. Women who have quit the game are even less likely (than men who've quit) to agree ...