3-Minute Business Insights

Short Game

What's Next After Standout Summer?
As golf demand continues to remain strong, how does play through the end of summer stack up versus recent pre-pandemic years? And compared to 2021, which saw record levels of play throughout the U.S.?
Topics: Engagement, Facilities, General Interest, Golf Courses, Participation
What's Next After Standout Summer?
Team Golf
About 90% of Core golfers tell us they’ve played “team golf” at some point. But with the Solheim Cup and Ryder Cup being played back-to-back and highlighting the game's unique camaraderie, should golf have more team play opportunities?
Topics: Engagement, General Interest, Golfers, Team Golf
Team Golf
Golf Course Supply: No Boom, But Better
When it comes to traditional, new golf courses, what’s being built today is different than during the development boom of the late 1990s and early 2000s. Here's how.
Topics: Construction, Development, Facilities, Facility Supply, General Interest
Golf Course Supply: No Boom, But Better
Perceptions of Golf
Golf has a more favorable narrative going for it recently, for a variety of reasons. And that shift has a positive effect on perceptions of the game.
Topics: Engagement, General Interest, Image Of The Game, Participation, Perceptions
Perceptions of Golf
The Largest-Growing Sport in America
How has the increase in off-course golf offerings and access impacted the traditional game? It’s conceivable that neither the pre-pandemic stability nor post-pandemic growth we’ve enjoyed in green grass participation happen without the catalytic effects of the “grassless” game.
Topics: Engagement, Golfers, Off-Course, Off-course Participation, Participation
The Largest-Growing Sport in America
Midyear Update: New Normal?
After three straight months of meaningful YOY gains in rounds, is it fair to assume we're in the midst of a "new normal" when it comes to golf engagement?
Topics: Consumer Spending, Engagement, Golf Courses, Golfers, Participation
Midyear Update: New Normal?
Midyear Update: U.S. and Worldwide Course Supply
Golf has remarkable geographic spread, with at least one course in 83% of countries and territories worldwide. In fact, there are more golf courses globally than Starbucks locations.
Topics: Closures, Construction, Development, Facilities, Facility Supply
Midyear Update: U.S. and Worldwide Course Supply
Golf's Ultimate Discretionary Expense?
Golf-related travel and tourism comprises the second largest sector of the U.S. golf economy. It’s also perhaps the ultimate discretionary expense and expression of demand for the game.
Topics: Consumer Spending, Destination Golf, Economy, Golfers, Research
Golf's Ultimate Discretionary Expense?
Mid-year Update: Equipment Sales
As we approach the midpoint of 2023, what has the appetite for golf clubs and golf balls been like so far this year?
Topics: Consumer Spending, Economy, Equipment, General Interest, Golf Balls
Mid-year Update: Equipment Sales
The Pandemic Surge … More Female Than Male
There has never been greater female representation on the golf course than right now. What's driving the growth and is it sustainable?
Topics: Engagement, Females, Girls, Golfers, Participation
The Pandemic Surge … More Female Than Male
Contextualizing the U.S. Golf Economy
You want economic proof that golf is not just a game, but a lifestyle? Here it is.
Topics: Economic Impact, Economy, General Interest, Research
Contextualizing the U.S. Golf Economy
Q1 Rounds Played: Demand Continues to Hold
With the first quarter of 2023 in the books, it appears the pandemic demand surge continues to hold. But the most critical months for rounds are ahead.
Topics: Facilities, Facility Operations, Golf Courses, Research, Rounds Played
Q1 Rounds Played: Demand Continues to Hold

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