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Short Game

3-Minute Business Insights

Golf Participation: Growing & Diversifying

February 14, 2025

The face of golf may have changed more in the past five years than the previous 50. Golf’s latest participation numbers are out and they reveal unprecedented diversity in the game — both on and off the course.

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Golf Participation: Growing & Diversifying
Course Economics in the Experience Era

Course Economics in the Experience Era

January 31, 2025

When a tee time goes unfilled, a golf course doesn’t just lose the greens fee – it loses all the revenue accompaniments that would have come with it. It’s why we dove deeper into the concept of RevPOTT, or the estimated total revenue per occupied tee time at public golf facilities.

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Golf’s State-of-Industry In 3 Minutes

Golf’s State-of-Industry In 3 Minutes

January 17, 2025

NGF’s annual state-of-industry report is out and available for members, providing a holistic look at the U.S. golf industry for 2024. Momentum across the recreational side of the U.S. golf industry remained broadly positive this past year, and future indicators point to sustainability when it comes to participation and play.

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70M+ Americans Changed Their Views on Golf

70M+ Americans Changed Their Views on Golf

December 5, 2024

Recreational golf has enjoyed a renaissance in the post-pandemic era – with increases in participation, play and engagement – and a key driver has been an increasingly positive narrative surrounding the game. Perceptions of golf and golf’s brand have shifted dramatically over the past decade or so, and social media has helped lead the charge.

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Is Holiday Golf Purchasing Changing?

Is Holiday Golf Purchasing Changing?

November 22, 2024

Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.

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Golf’s Multi-Billion Dollar Investment

Golf’s Multi-Billion Dollar Investment

November 7, 2024

Amid the uptick in golf construction (and understandable excitement about a few brand new courses), perhaps the most noteworthy sign of the health and vitality in U.S. golf supply is the considerable investment being made in existing facilities.

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Americans Still Playing More Golf

Americans Still Playing More Golf

October 28, 2024

When looking at rounds-played momentum on the heels of the peak season, the only real question has been whether the weather will hold up. Hurricane season was a not-so-gentle reminder of the impact weather has on an outdoor sport like golf.

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