Recreational golf has enjoyed a renaissance in the post-pandemic era – with increases in participation, play and engagement – and a key driver has been an increasingly positive narrative surrounding the game. Perceptions of golf and golf’s brand have shifted dramatically over the past decade or so, and social media has helped lead the charge.

Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.

Amid the uptick in golf construction (and understandable excitement about a few brand new courses), perhaps the most noteworthy sign of the health and vitality in U.S. golf supply is the considerable investment being made in existing facilities.

When looking at rounds-played momentum on the heels of the peak season, the only real question has been whether the weather will hold up. Hurricane season was a not-so-gentle reminder of the impact weather has on an outdoor sport like golf.

With the influx of new golfers in the post-Covid era and the perceptions that the game is becoming younger and cooler, has the average age of a golfer changed much? NGF research shows that 71% of the post-pandemic rounds growth has come from golfers under the age of 50.

Golf isn’t a game of perfect. There’s always room for improvement. Better performance invariably leads to more play… and, in turn, more spend and a deeper connection. So, how many golfers are taking instruction? And what’s the overall economic impact of the tens of millions of lessons on the industry at large?