April 2018
Following the (Golf) Trail that Started them All
The RTJ Golf Trail has helped boost the Alabama economy through golf tourism and travel. It’s also set the standard for dozens of golf trails that have followed across the U.S., marrying marketing efforts and co-opetition to boost visibility and, hopefully, the bottom line.
VIDEO: Teed Up With… Toro’s Bill Brown
Bill Brown, Group Vice President for The Toro Company, talks about his time in the golf industry, challenges for course operators and advancements in turfcare technology.
Non-Traditional Golf Events Woo Millennials
In order to appeal to a younger demographic, some golf companies and courses are taking a non-traditional approach with their events.