X-Golf

Corporate Headquarters: Carson, California

Website: https://playxgolf.com/

Category: Media and Technology

LEADERSHIP

Scott Minke – Chief Operating Officer

Company Overview

X-Golf America has established itself as one of golf’s fastest-growing companies in the indoor golf simulator and entertainment space. From its beginnings with just a dozen indoor entertainment simulator locations a few years ago, X-Golf has expanded to over 130 locations across 38 U.S. states, with more venues in development.

The X-Golf story began in 2005 when two brothers from Australia identified a market opportunity for an inclusive golfing alternative. The concept took shape when they partnered with a South Korean simulator manufacturer combining laser and camera technology, leading to Australia’s first indoor entertainment venue. X-Golf America has operated as a standalone company since 2010, and in 2016 launched its successful franchise program under then-CEO Ryan D’Arcy, who led the company through its period of explosive growth before stepping down in late 2024.

Technology Innovation

X-Golf utilizes state-of-the-art technology that measures ball and swing data with 99% accuracy. The system is the result of 20 years of engineering that employs a sophisticated combination of lasers, light, impact, and camera sensory technology. The simulators perform over 6,000 calculations per second, collecting comprehensive data from both the golf ball and club to perfectly replicate ball flight, including fat or thin shots, tops, and other nuances that replicate playing on real grass.

Business Model & Growth

The company operates on a franchise model that has proven highly successful. The typical X-Golf location features:

• Seven to eight simulators (some locations feature up to 10-12)
• Full-service bar and restaurant
• Event spaces
• Professional instruction
• Tournament capabilities
• Family-friendly environment

Franchise fees are $35,000, with total investment ranging from $990,000 to $1.9 million. The company continues to expand its footprint, targeting prime real estate locations where it can build upscale entertainment venues that align with modern retail spaces.

Strategic Partnerships

X-Golf has enhanced its brand recognition through partnerships with notable golf personalities including:

• Max Homa (PGA TOUR professional)
• John Daly (Multiple major winner and senior tour player)
• Paige Spiranac (golf influencer and content creator)

Market Impact

X-Golf has successfully positioned itself as a complement to traditional golf, making the sport more accessible to newcomers while providing value to experienced players. The company addresses common barriers to golf participation such as weather constraints, time limitations, and the intimidation factor for newcomers.

Their venues offer:

• Year-round access to golf
• Affordable simulator rentals
• Professional instruction
• Social atmosphere
• Premium food and beverage options

Future Focus

The company continues to prioritize growth and innovation:

• Targeting 35-45 new venues annually
• Expanding into population-dense markets regardless of climate
• Enhancing technology and engagement features
• Developing new gameplay modes
• Maintaining focus on premium locations and experience

KEY TAKEAWAYS

X-Golf has revolutionized indoor golf entertainment by combining accurate simulation technology with a social atmosphere. Their successful franchise model has driven rapid expansion, while partnerships with golf personalities have enhanced brand recognition. As the company transitions leadership following Ryan D’Arcy’s departure in late 2024, it maintains its position as a leader in making golf more accessible and enjoyable for players of all skill levels.