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UST Mamiya

Corporate Headquarters: Fort Worth, Texas

Website: http://www.ustmamiya.com/

Category: Equipment

LEADERSHIP

Robb Schikner, Chief Executive Officer

Andy Kerr, Vice President Sales

Don Rahrig,  Vice President Engineering

Danny Le, Senior Director of Marketing

Miki Cornett, VP of Finance

Company Overview

UST Mamiya, established in 1991 in Fort Worth, Texas, has emerged as a leading manufacturer of innovative, high-performance golf shafts. A subsidiary of Mamiya-OP (Tokyo, Japan), the company was formerly known as United Sports Technologies, Inc. until its rebranding to UST Mamiya in 2009.

The company’s claim of producing the “World’s Finest Carbon Fiber Golf Shafts” is backed by strict tour-standard tolerances and widespread adoption across the golf industry. UST Mamiya provides shafts to consumers, retailers, club-fitters, and original equipment manufacturers including Callaway, TaylorMade, Cleveland, Cobra, Mizuno, PING, Titleist, Wilson, PXG, Bridgestone, and others.

With offices in California, Texas, and Japan, and manufacturing facilities in the United States and Bangladesh, UST Mamiya maintains a global presence with distribution in more than 30 countries. The company’s product lineup includes shafts for woods, hybrids, irons, wedges, and putters, featuring renowned brands such as LIN-Q, Helium, Recoil, Proforce, ATTAS, and Frequency Filtered™ Putter Shafts.

Innovation and Technology

UST Mamiya’s commitment to innovation extends beyond golf. The company’s UST Composites division produces various composite products across multiple industries, including arrows, archery bow stabilizers, curling broom handles, percussion mallets, and industrial rollers. Their UST ESSX division specializes in vaulting poles, achieving notable success with their RECOIL technology being used by the 2022 World Champion and the 2020 Olympic Gold medalist in Tokyo.

The company’s Swing-Fit interactive shaft fitting system represents their dedication to customization, offering golfers a step-by-step process to determine their optimal shaft based on swing speed, distances, and desired ball flight. This innovative approach to fitting has helped maintain their position as the #1 Graphite Iron shaft in golf for the past six years with their Recoil series.

Strategic Vision

“Our commitment to innovation and quality has driven UST Mamiya to the forefront of the shaft industry,” says Robb Schikner, Chief Executive Officer. “By maintaining strict tour-standard tolerances and expanding our technology across multiple sports and industries, we’ve demonstrated that our expertise in carbon fiber engineering extends far beyond golf. As we look toward the future, we’ll continue to push the boundaries of what’s possible in shaft design and performance.”

KEY TAKEAWAYS

UST Mamiya has maintained its position as the top-selling shaft in the aftermarket industry in the United States over the past decade. Their strategic focus on graphite iron shaft technologies, rather than diversifying into steel, has positioned them ahead of competitors in the growing market segment of better players switching to graphite shafts in their irons.

The company’s success extends beyond golf, with their RECOIL technology achieving Olympic-level success in pole vaulting. This cross-sport application of their expertise demonstrates their versatility in carbon fiber engineering and manufacturing.

Their commitment to making fitting resources available outside traditional brick-and-mortar settings, coupled with their extensive distribution network and OEM partnerships, continues to strengthen their market position in the golf industry.

 

KEY TAKEAWAYS

UST Mamiya shafts have been the top-selling shaft in the aftermarket industry in the United States over the past decade. The company’s confidence in its product has led to the emphasis on making fitting resources available outside of a brick-and-mortar setting. The popularity of the company’s wares lead them to believe with appropriate information, many roads will lead to UST.

An interesting point of differentiation between UST Mamiya and its competitors: The company also produces pole vaulting poles using the company’s Recoil technology.

By developing graphite iron shaft technologies, rather than focusing a diversification into steel, UST Mamiya has placed itself ahead of the pack in the growing market segment of better players switching to graphite shafts in their irons.

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