TruGolf

Corporate Headquarters: Centerville, Utah

Website: www.trugolf.com

Category: Media and Technology

LEADERSHIP

Chris Jones, CEO
Ryan Jones, Director of Business Development
Nate Larsen, Chief Experience Officer

Company Overview

TruGolf, established in 1999 following its spin-off from Access Software (acquired by Microsoft), has emerged as a leading innovator in golf simulation technology. With roots dating back to 1982, the company has leveraged four decades of experience to become one of the premier manufacturers and distributors of golf simulator equipment globally. TruGolf’s comprehensive offerings span from luxury virtual golf systems to portable simulators, making the sport more accessible to players of all skill levels.

“Our mission is to help grow the game by making it more available, more approachable and more affordable through technology,” states Chris Jones, CEO of TruGolf. “We’re committed to capturing the true spirit of golf while pushing the boundaries of what’s possible with simulation technology.”

Key Facts:

• Industry leader in golf simulation software and hardware
• Proprietary ball flight simulation model
• Provider of E6 CONNECT, a global cross-platform virtual golf platform
• Developer of APOGEE, an advanced ceiling-mounted launch monitor system
• Expanding through Regional Developer franchise model

Business Innovation

TruGolf has distinguished itself through continuous technological advancement and innovation in the golf simulation space. The company’s flagship E6 CONNECT platform represents the first truly global, cross-platform virtual golf experience, offering players access to realistic reproductions of world-renowned courses. This technology integrates sophisticated ball flight physics with ultra-realistic putting mechanics, setting new standards for simulation accuracy.

The recent introduction of the APOGEE launch monitor system marks a significant technological breakthrough. This ceiling-mounted, camera-based system provides precise club and ball data measurement without requiring specialized balls or marked clubs, demonstrating TruGolf’s commitment to advancing simulation technology.

Customer Programs

• Commercial suite tools for business owners
• Regional Developer territories for franchise expansion
• Comprehensive support systems for franchisees
• Multiple product tiers from portable to luxury systems
• Global competition platforms through E6 CONNECT

Future Focus

TruGolf continues to expand its market presence through:

• Strategic franchise development with Regional Developers
• Ongoing technological innovation in simulation systems
• Enhancement of E6 CONNECT platform capabilities
• Expansion of commercial tools and business solutions
• Development of new hardware solutions

KEY TAKEAWAYS

TruGolf has established itself as a cornerstone of the golf simulation industry through its combination of advanced technology and accessible solutions. The company’s legacy in golf software development, coupled with continuous innovation in hardware and simulation technology, positions it uniquely in the growing indoor golf market. Their franchise expansion strategy, focused on Regional Developers, provides a structured approach to market growth while maintaining quality and consistency across locations.

The company’s dual focus on both high-end permanent installations and portable solutions demonstrates its commitment to making golf simulation accessible to a broad range of customers and businesses. With the introduction of APOGEE and ongoing development of E6 CONNECT, TruGolf continues to drive innovation in the golf simulation sector while maintaining its position as a leading provider of comprehensive indoor golf solutions.