Trackman

Corporate Headquarters: Denmark

Website: https://trackmangolf.com/

Category: Media and Technology

LEADERSHIP

Klaus Eldrup-Jørgensen, CEO

Nikolaj Kromann Jorgensen, COO

Fredik Tuxen, CTO and co-founder

AJ Broderick, PGA, U.S. Director of Sales

Kevin Noble, U.S. VP of Operations

Company Overview

Trackman has established itself as the global leader in ball flight analysis and performance tracking technology, revolutionizing how athletes and coaches approach training and development across multiple sports. Their optically enhanced radar tracking system provides the most accurate impact conditions in the industry, measuring numerous data points for both putting and full-swing analysis.

“Every time we create a new product, we introduce something that’s both radically innovative and strikingly meaningful at the same time,” says Klaus Eldrup-Jørgensen, Founder & CEO. “Our vision is to continue pushing the boundaries of what’s possible in sports technology, ensuring that athletes at every level have access to the most precise and actionable data available.”

Key Facts:

• Tracks approximately 87,000 shots per hour globally
• Used by more than 1,000 tour professionals
• Over 10,000 coaches and club fitters utilize Trackman tools
• Present in 17+ countries with representatives and offices
• Official ball tracking technology provider for MLB Advanced Media
• Extensive patent portfolio in sports tracking technology

Technology Innovation

Trackman’s flagship product, the TrackMan 4, features groundbreaking Dual Radar Technology that simultaneously tracks both the golf club and ball flight. This innovative system captures comprehensive data points including:

• Ball Data: Launch Direction, Ball Speed, Speed Drop, Roll Speed, Skid Distance, Roll Percentage, Effective Stimp
• Club Data: Club Speed, Face Angle, Attack Angle, Path, Face to Path, Dynamic Loft, Launch Angle, Spin Rate, Carry, Total Distance
• Putting Analysis: Stroke Length, Tempo, Backswing Time, Forward Swing Time, Dynamic Lie

The technology’s origins in military missile tracking have been adapted and refined for sports, creating an unparalleled level of accuracy and reliability in performance measurement.

Strategic Partnerships

Trackman has secured partnerships with leading brands and organizations:

• TaylorMade Golf (Strategic Alliance for Range Technology)
• Titleist (Indoor Gaming Partnership)
• MLB (Exclusive Stadium Technology Provider)
• PGA TOUR
• Various Professional Tours Worldwide
• Leading Equipment Manufacturers
• Pitch Golf (International Expansion Partnership)

Market Impact

Trackman has fundamentally transformed multiple aspects of the golf industry:

• Professional Practice: Changed how tour players train and prepare
• Equipment Fitting: Revolutionized the club fitting process
• Instruction: Enhanced the ability to provide data-driven coaching
• Broadcasting: Improved viewer experience through real-time data
• Simulation: Advanced indoor golf technology through accurate tracking

Future Focus

The company continues to innovate in several key areas:

• Expanding the NEXT Golf Tour virtual competition platform
• Enhancing indoor golf simulation capabilities
• Developing new applications for other sports
• Growing international presence through strategic partnerships
• Updating virtual golf course offerings regularly

Notable Achievements

• Industry standard for professional golf tracking technology
• Successfully adapted military radar technology for sports applications
• Continuous innovation in dual radar tracking systems
• Established presence in all MLB stadiums
• Growing adoption in football, soccer, and tennis

KEY TAKEAWAYS

Trackman’s impact on the golf industry extends far beyond launch monitor technology. The company has fundamentally changed how professionals practice, how equipment is fitted, how instruction is delivered, and how golf is presented in media. Their expansion into baseball and other sports demonstrates the versatility and reliability of their tracking technology, while their focus on innovation continues to drive the industry forward. As they expand their virtual reality and simulation capabilities, Trackman remains at the forefront of sports technology advancement.