Touchstone Golf
Corporate Headquarters: Austin, Texas
Website: http://www.touchstonegolf.com/
Category: Course Management
LEADERSHIP
Steve Harker, CEO
Mark Luthman, President
Doug Harker, Executive VP
Brian Melody, Senior VP of Operations
Ashley Van Dissel, VP Marketing
Touchstone Golf has built a reputation in the golf industry as one of the country’s leading firms specializing in golf course management and advisory services.
Founded in 2006, Touchstone Golf has grown into one of the largest golf management companies in the county, managing operations for approximately 40 courses across nine states. The company’s primary market in the western U.S., with 21 courses in California and nine in Texas alone.
A Touchstone Golf property, Presidio Golf Course is located in San Francisco. (Photo courtesy: Touchstone)
Touchstone has experience managing every type of golf course property, from municipal courses, to exclusive private and resort clubs. In addition to focusing on protecting and enhancing an owner’s interests and options, Touchstone takes a highly personalized approach and works to identify opportunities to improve a course’s financial performance, as well as the quality of the overall experience, while also promoting the property and positioning it for long-term profitability.
From cost-effective centralized accounting, financial reports, annual budgets, and business plans, to managing capital improvement plans and implementing guest service programs, Touchstone is able to deliver a wealth of knowledge and knowhow to single course owners.
As an example of Touchstone’s expertise, CEO Stephen Harker is a Class A PGA Professional with more than 25 years of experience in the golf course industry. He was previously a senior executive with American Golf Corporation, which at the time was the world’s largest course operator and helped initiate the Women in Golf Day event later adopted by Play Golf America.
Glen Annie Golf Club, another Touchstone Golf property, is located in Santa Barbara, California. (Photo courtesy: Touchstone Golf)
KEY TAKEAWAYS
In the competitive landscape of third-party management services, Touchstone has been effectively helping owners, developers, investors, and municipalities thrive.
Touchstone’s management team has more than 100 years in combined experience within the golf course industry, proficiently positioning the company to help course owners deal with challenges like rising costs, employee turnover, and operational inefficiencies.
Due to Touchstone’s ability to leverage national relationships with vendors, courses notice benefits such as preferred pricing and premium brand inventory. With just over 40 courses in its portfolio, Touchstone is among the top five percent of golf management companies; nonetheless, it’s able to customize services to the specific needs of individual facilities and owners.
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