Syngenta

Corporate Headquarters: Basel, Switzerland

Website: https://www.syngentagolf.com/

Category: Turf & Course Suppliers

LEADERSHIP

Mark Birchmore, Global Head of Marketing, Turf & Landscape
Michael Parkin, Global Head of Professional Solutions
Scott Reasons, Head of Professional Solutions, Americas
Dave Ravel, Head of Sales, Turf, Ornamental & Pest Management, North America
Tripp Trotter, Head of Marketing, Golf, Lawn and Ornamentals Manager, North America
Steve Dorer, Head of Digital Platforms

Company Overview

Syngenta, a global agriculture leader headquartered in Switzerland with a prominent U.S. base in North Carolina, has been a market leader in the golf industry for more than three decades. The company creates innovative turf management solutions for golf courses worldwide, helping operators and superintendents address various agronomic challenges, including pests, heat, drought, traffic, and shade.

“Our commitment to the golf industry goes far beyond providing innovative solutions for turf management,” says Mark Birchmore, Global Head of Marketing, Turf & Landscape. “We’re focused on driving the future of sustainable golf through groundbreaking research, digital innovation, and partnerships that help create more resilient, environmentally conscious courses while enhancing playability and operational efficiency.”

Key Facts:

• Industry-leading portfolio of fungicides, insecticides, herbicides, and plant growth regulators
• Nearly 50 agronomic programs across different turf types
• Digital platforms team supporting Spiio Precision Agronomy System
• GCSAA Platinum Partner status
• Comprehensive research initiatives in sustainability and industry growth

Business Innovation

In early 2024, Syngenta Professional Solutions North America launched a dedicated digital platforms team to market, sell, and support its Spiio Precision Agronomy System. This precision soil-sensor technology provides vital agronomic data for turf managers in the U.S. and Canada, representing a significant step forward in digital turf management solutions.

Strategic Focus Areas:

• Diversity in Golf
• Growing Golf Participation
• Sustainability Initiatives
• Wellbeing Programs
• Digital Innovation in Turf Management

Research & Development

Syngenta maintains an active research program focused on:

• Sustainable turf management solutions
• Environmental impact reduction
• Water conservation strategies
• Digital monitoring and management systems
• Industry growth opportunities

Industry Partnerships

The company works closely with leading golf organizations and businesses, including:

• GCSAA (Golf Course Superintendents Association of America)
• Leading golf course management companies
• Environmental research institutions
• Golf industry growth initiatives

Future Focus

Syngenta continues to invest in golf from the ground up, with an emphasis on:

• Advanced digital monitoring and management solutions
• Sustainable turf management practices
• Research into climate-resilient turf varieties
• Industry growth and diversity initiatives
• Environmental stewardship programs

KEY TAKEAWAYS

Syngenta stands as a global leader in turf management for golf, creating tailored agronomic programs based on region, grass type, stresses, and individual needs. The company’s commitment extends beyond product development to include comprehensive research initiatives on industry growth, sustainability, and technological advancement. Through its continued investment in digital platforms and precision agriculture, Syngenta is positioning itself at the forefront of golf course management innovation while maintaining its focus on environmental stewardship and industry growth.