SuperStroke

Corporate Headquarters: Wixom, Michigan

Website: www.superstrokeusa.com

Category: Equipment

LEADERSHIP

Dan Dingman, Owner/President
John Biafore, COO
Renee Millen, CFO
Kelly Hurst, Marketing Manager
Thomas Liberati, Marketing Coordinator
Ian Zubkoff, EVP Sales

Company Overview

Founded in 2009, SuperStroke revolutionized the golf industry by introducing the first line of oversized putter grips, fundamentally changing how golfers approach their putting game. What began as a innovative solution to improve putting performance has grown into one of the most trusted brands in golf, earning its position as the No. 1 putter grip manufacturer in the sport.

SuperStroke’s rapid ascension in the golf industry is validated by its remarkable impact on professional tours worldwide, where its products have helped players earn more than $500 million in tournament winnings. This success has translated to the amateur ranks as well, with countless recreational golfers crediting SuperStroke grips with helping them achieve career-low rounds.

The company’s commitment to innovation extends beyond its signature putter grips to a comprehensive lineup of club grips, all designed with the understanding that golf is a unique blend of art and science. This philosophy has attracted a prestigious roster of brand ambassadors, including three-time major champion Jordan Spieth, eight-time PGA Tour winner Patrick Cantlay, 2019 PGA Tour Rookie of the Year Sungjae Im, and world-renowned putting coach Phil Kenyon.

Innovation and Technology

SuperStroke’s product development is driven by extensive feedback from more than 600 tour professionals, ensuring that every new product meets the demanding standards of elite players. The company’s innovation strategy centers on the belief that one size doesn’t fit all, leading to the development of a wide range of grip sizes, shapes, and technologies to accommodate different biomechanical needs and personal preferences.

In addition to their performance-focused products, SuperStroke has expanded into the licensed merchandise market, offering officially licensed golf grips featuring designs from college, NFL, MLB, and NHL teams, allowing golfers to showcase their team spirit on the course.

Strategic Vision

“At SuperStroke, it’s our mission to help golfers make every swing and every stroke the best it can possibly be,” states the company’s leadership team. “Every day we come to work, we strive to improve our swing and putter grips with new shapes, sizes, materials, and technologies. We can’t imagine anything more fun than that.”

This mission is supported by four key brand pillars:

• Innovation: Driven by the belief that there’s always a better way
• Performance First: Only launching new products that demonstrate clear improvements
• Customization: Creating a wide range of grips to help all golfers play their best
• Integrity: Maintaining a commitment to winning while prioritizing how the game is played

KEY TAKEAWAYS

SuperStroke has established itself as a pioneering force in golf grip technology, maintaining its position as the market leader in putter grips while expanding into full-swing applications. The company’s combination of innovative design, tour validation, and commitment to customization has established it as a trusted brand among both professional and amateur golfers worldwide. Through its extensive product range and dedication to performance-driven innovation, SuperStroke continues to shape the future of golf grip technology while helping players at all skill levels improve their game.