Standard Golf

Corporate Headquarters: Cedar Falls, Iowa

Website: https://www.standardgolf.com/

Category: Turf & Course Suppliers

LEADERSHIP

Peter Voorhees, Chairman of the Board

Scott Hottle, President and CEO

Matt Pauli, VP & Director of Marketing

Lind Hunemuller, National Sales Manager

Roxanne March, CFO and Treasurer

Company Overview

Standard Golf stands as the world’s oldest continually operated manufacturer and marketer of golf course accessories, providing essential products and services for golf course superintendents, pro shops, and driving ranges. Based in Cedar Falls, Iowa, the company’s reach extends across six continents through more than 250 distributors, making it a global leader in golf course equipment and accessories.

“Our commitment to innovation and quality continues to drive us forward, just as it has for over a century,” says Scott Hottle, President and CEO of Standard Golf. “As an employee-owned company, we’re deeply invested in maintaining our position as the industry standard for golf course accessories while developing new solutions that meet the evolving needs of modern golf facilities.”

Business Innovation

Since its transition to golf course equipment in 1925, Standard Golf has consistently introduced innovative products that have become industry standards. The company’s first groundbreaking innovation came in 1936 with the introduction of the first fully enclosed multiple-ball washer, inspired by their earlier agricultural products. This spirit of innovation continues today through their comprehensive product development and expansion into digital resources for golf course maintenance professionals.

Product Portfolio

Standard Golf’s comprehensive line of golf course accessories includes:

• Flags and flagsticks
• Bunker rakes
• Ball washers
• Course signs and markers
• Cups and hole cutting equipment
• Litter receptacles
• Yardage markers
• Magnum Pro Tool line for maintenance equipment
• Practice range equipment and ball management solutions

Heritage & Innovation

Founded in 1910 as Standard Manufacturing Company, the business transformed under Walter K. Voorhees’s vision when he identified a crucial market gap for standardized golf course equipment. This strategic pivot in 1925 set the foundation for what would become a global leader in golf course accessories. The company’s commitment to quality and standardization has remained unchanged since Walter Voorhees first posed the question: “Why not develop a product so good that it would be in demand all over the United States?”

Growth & Future Focus

In 2018, Standard Golf transitioned to 100% employee ownership, reinforcing its commitment to quality and innovation through direct stakeholder involvement. The company has expanded its digital presence through an educational blog and YouTube channel, providing comprehensive resources for golf course superintendents and maintenance staff. These platforms offer insights, product demonstrations, and maintenance tips, reflecting Standard Golf’s commitment to supporting the broader golf industry beyond product sales.

KEY TAKEAWAYS

Standard Golf’s 114-year legacy demonstrates the enduring value of quality, innovation, and adaptability in the golf industry. From the first tee to the eighteenth green, their products form the backbone of golf course operations worldwide. As an employee-owned company with a global distribution network, Standard Golf continues to shape the future of golf course accessories while maintaining the high standards established by its founders over a century ago.