PGA Tour Superstore
Corporate Headquarters: Metro Atlanta, Georgia
Website: http://www.pgatoursuperstore.com/index.jsp
Category: Retail
LEADERSHIP
Arthur M. Blank, Owner
Steve Cannon, Chief Executive Officer, AMB Group, LLC
Dick Sullivan, Executive Chairman & CEO
Jill Spiegel, President
Randy Peitsch, Chief Operating Officer
Matthew Prater, Chief Financial Officer
Jill Thomas, Chief Marketing Officer
PGA TOUR Superstore is a part of the Blank Family of Businesses and one of the biggest retailers in the golf industry. With over 50 locations in 22 states, the PGA TOUR Superstore chain of stories provides a golf equipment hub for golfers across the country.
All stores are staffed with certified teaching professionals, state-of-the-art swing simulators and hitting bays, an expansive putting green, and an in-house club making and repair facility. Each location also offers an extensive assortment of men’s, women’s and junior’s golf clubs, footwear, accessories, golf balls and multiple lines of apparel for men, women and juniors.
“PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros and have access to ‘all things golf,’” said PGA TOUR Superstore Executive Chairman and CEO Dick Sullivan. “Our professional expertise and interactive environment inspires all types of golfers – from beginners to scratch golfers – to play the game and find everything they need under one roof.”
The interior of a PGA TOUR Superstore. (Photo courtesy: PGA TOUR Superstore)
PGA TOUR Superstore is committed to continuously innovating new was to improve results as well as customer satisfaction. The company emphasizes the use of technology through simulators that can be utilized for practice, lessons and club fittings. The company annually gives almost 50,000 lessons in it stores while conducting more than 100,000 club fittings. The experiential component has been a key driver for PGATSS, an appealing and engaging element that the online-only retailers lack, as do many traditional golf retail stores.
Over the past few years PGA TOUR Superstore has placed an emphasis on expansion to meet the demand for golf equipment as result of the increased participation in golf.
“(In 2020), a historic six million players either took up or returned to the game of golf, while at the same time as it was quickly recognized as a sport that provides ample time outdoors with natural social distancing,” Sullivan said in reference to the company’s expansion. “With these new locations, we look forward to serving everyone from beginners to well-seasoned avid golfers to help them enjoy the game.”
PGA TOUR Superstore employees at the opening of another location in 2019. (Photo courtesy: PGA TOUR Superstore)
In 2022, Jill Spiegel was promoted to president of PGA TOUR Superstore, a move that positioned her as one of the highest-ranking female executives in the golf industry.
The longtime merchandising chief for golf’s leading retailer, Spiegel has been with Superstore since 2011. She assumes greater control of the company’s day-to-day operations from Sullivan, who added the executive chairman title to his CEO role and remains focued on growth strategies going forward. Spiegel previously was Superstore’s senior vice president and chief merchandising officer, meaning she oversaw all merchandising as well as financial planning at the venue level. She now has control of operations and planning for Superstore’s 50+ U.S. locations as well as ecommerce, marketing and construction.
“We’re still in growth mode,” Spiegel said. “We’re not slowing down, if anything, that growth is going to accelerate to an even greater degree. I look forward to taking on a bigger leadership role as we continue that growth.”
PGA TOUR Superstore owner Arthur Blank, also the co-founder of The Home Depot and owner of the Atlanta Falcons and Atlanta United FC, has been committed to continued growth in the golf retail space. PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, which is headquartered in Metro Atlanta, Georgia.
KEY TAKEAWAYS
PGA TOUR Superstore remains the most comprehensive, one-stop shopping experience for golfers of all levels and budgets. Many golfers routinely spend hours inside a Superstore, testing clubs, getting lessons, rolling some putts and trying to decide which new product might best improve their game.
Amid a challenging retail sector, PGA TOUR Superstore has continued to expand and evolve by offering unique services and experiences that online businesses can’t – from fittings, lessons and simulators to the more than one million new grips it puts on clubs for consumers.
The company’s trajectory, including its continued expansion, is particularly notable in an era when big-box retail stores in every industry are facing challenges amid a societal shift in which more consumers are making more purchases online.
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