PGA Tour Superstore

Corporate Headquarters: Metro Atlanta, Georgia

Website: http://www.pgatoursuperstore.com/index.jsp

Category: Retail

LEADERSHIP

Arthur M. Blank, Owner

Steve Cannon, CEO, AMB Group, LLC

Dick Sullivan, Executive Chairman & CEO

Jill Spiegel, President

Randy Peitsch, SVP Operations

Matthew Prater, VP Finance

Jill Thomas, Chief Marketing Officer and Head of eCommerce

Company Overview

PGA TOUR Superstore, a part of the Blank Family of Businesses, has established itself as the country’s leading destination for golf equipment, accessories, and apparel. Operating as Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, the company has experienced remarkable growth, with plans to reach 74 stores across 22 states by the end of 2024, having opened more than 30 new locations since the pandemic.

“We’re still in growth mode,” said President Jill Spiegel. “We’re not slowing down, if anything, that growth is going to accelerate to an even greater degree.”

Business Innovation

The company’s commitment to innovation is particularly evident in its integration of technology and experiential retail. Each store features certified teaching professionals, state-of-the-art swing simulators, hitting bays, expansive putting greens, and in-house club making and repair facilities. The company provides nearly 50,000 lessons annually while conducting more than 100,000 club fittings.

In response to evolving consumer demands, PGA TOUR Superstore has expanded into the home simulation market, offering curated DIY in-home golf simulators. “Beyond offering technology for those who are passionate about improving their game or playing renowned courses, these in-home golf simulation devices can also be a full-fledged entertainment center — providing gaming options for the whole family,” said Ben Helmrath, Vice President of Hard Goods.

Industry Engagement & Growth

The company has established significant partnerships within the industry, serving as the official in-store retailer for licensed merchandise related to the TGL, the new high-tech, indoor league co-founded by Tiger Woods and Rory McIlroy. They are also the preferred retail partner of Full Swing Golf, stocking the company’s KIT launch monitors.

“PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros and have access to ‘all things golf,'” said Executive Chairman and CEO Dick Sullivan. “Our professional expertise and interactive environment inspires all types of golfers — from beginners to scratch golfers — to play the game and find everything they need under one roof.”

Future Focus

The company’s growth trajectory remains strong, with continued expansion planned for 2025, including new stores in Louisville and Grand Rapids in Q1. Since 2019, the company has more than doubled its sales, while its eCommerce business has more than tripled, demonstrating successful adaptation to changing retail landscapes.

KEY TAKEAWAYS

PGA TOUR Superstore has maintained its position as the golf industry’s leading retailer through a combination of experiential retail, technological innovation, and strategic expansion. The company’s success in a challenging retail environment is particularly notable, driven by its ability to offer unique services and experiences that online-only retailers cannot match. With continued expansion plans and strong leadership under Arthur Blank’s ownership, PGA TOUR Superstore is well-positioned for continued growth in the golf retail space.