Nike Golf

Corporate Headquarters: Beaverton, Oregon

Website: https://www.nike.com/us/en_us/c/golf

Category: Apparel and Accessories

LEADERSHIP

Philip Knight, Co-founder and Chairman Emeritus

Mark Parker, Executive Chairman

Elliott Hill, President & CEO

 

Company Overview

Nike Golf, a division of the world’s leading athletic apparel and footwear company, continues to be an undisputed leader in golf footwear and apparel. The iconic swoosh represents the brand’s commitment to developing groundbreaking innovations that expand human potential in the sport of golf. Following its strategic decision to exit the equipment market in 2017, Nike has strengthened its position in the golf apparel sector by focusing on its core competencies.

The Beaverton, Oregon-based company operates its golf division as part of its broader athletic empire, leveraging cross-sport innovations and cultural influences to advance the game’s apparel and footwear. Nike Golf has successfully positioned itself at the intersection of performance and style, contributing to the modernization of golf fashion while maintaining technical excellence.

Key Facts:

• Industry leader in golf footwear and apparel
• Global distribution network
• Integration with broader Nike brand innovations
• Strong presence in both performance and lifestyle golf wear
• Focus on diversity and inclusion initiatives in golf

Notable Sponsored Athletes:

• Scottie Scheffler
• Nelly Korda
• Rory McIlroy
• Brooks Koepka
• Tony Finau
• Tommy Fleetwood
• Tom Kim
• Tiger Woods
• Michelle Wie

Business Innovation

Nike Golf’s innovation strategy centers on blending performance technology with contemporary style while embracing cultural diversity in golf. The brand has been particularly successful in bridging traditional golf wear with modern athletic aesthetics, exemplified by its partnership with Jordan Brand and Eastside Golf. This collaboration has produced collections that merge basketball and golf cultures, specifically designed to attract young black professionals to the sport.

The division continues to innovate in materials and design, incorporating Nike’s broader technological advances in areas such as breathability, mobility, and weather protection. Their approach to golf apparel and footwear development reflects a deep understanding of both athletic performance requirements and contemporary fashion trends.

Strategic Focus Areas:

• Performance Innovation
• Style Evolution
• Cultural Integration
• Sustainability
• Inclusivity
• Youth Engagement
• Digital Integration

Future Focus

Under Elliott Hill’s leadership, Nike Golf continues to expand its market presence through:

• Advanced material innovation
• Cross-sport technology adaptation
• Expanded cultural partnerships
• Development of sustainable products
• Focus on inclusive design and marketing
• Digital-first consumer engagement
• Youth development initiatives

Leadership Vision

“NIKE has always been a core part of who I am, and I’m ready to help lead it to an even brighter future,” says President & CEO Elliott Hill. “Together with our talented teams, I look forward to delivering bold, innovative products that set us apart in the marketplace and captivate consumers for years to come. Our commitment to golf remains stronger than ever as we continue to push the boundaries of what’s possible in golf apparel and footwear.”

KEY TAKEAWAYS

Nike Golf maintains its position as a leading golf apparel and footwear brand by leveraging its sports heritage while embracing modern golf fashion trends. The company’s strategic focus on apparel and footwear has allowed for expanded athlete partnerships and closer alignment with Nike’s broader technological innovations. Despite no longer producing golf equipment, Nike remains one of the most recognizable names in golf, driven by its commitment to quality, innovation, and cultural relevance. The return of Elliott Hill as President & CEO, with his extensive experience in growing Nike’s business to more than $39 billion, signals the company’s continued commitment to expanding its presence in the golf industry through innovative products and inclusive initiatives.