Imperial

Corporate Headquarters: Bourbon, Missouri

Website: http://www.imperialsports.com

Category: Apparel and Accessories

LEADERSHIP

Todd Johnson, CEO

David Shaffer, President

Dan Parenti, Senior VP Product & Marketing

John Anderson, VP of Sales – Golf

Company Overview

Founded in 1916, Imperial has established itself as a leading manufacturer of premium-quality headwear, apparel, and accessories for the golf market. From its humble beginnings with a single sewing machine producing wool dress caps, Imperial has evolved into an industry leader with a comprehensive product portfolio that spans multiple categories and markets.

The company’s legacy of innovation dates back to 1950 when it developed the first adjustable-size golf cap. Today, Imperial’s products can be found at 99 of the Top 100 U.S. golf courses and over 75% of the country’s top 400 courses, cementing its position as a dominant force in the golf industry.

“At Imperial, every design is founded on our commitment to high quality, sustainability, and purpose,” says Dan Parenti, SVP of Product Development. “Customers now expect more from their headwear and apparel.”

Key Facts:

• Voted #1 headwear brand for private and resort golf facilities for seven consecutive years by the Association of Golf Merchandisers (AGM)
• Ranked as the #1 headwear brand in combined on and off course retail golf channels by Golf Datatech
• Official hat supplier of the Solheim Cup
• Manufacturing and licensing relationships with global brands including Nike, Peter Millar, Tommy Hilfiger, Vans, and adidas

Business Innovation

Under the leadership of President David Shaffer, who was appointed in 2024, Imperial has expanded its market presence through strategic acquisitions and partnerships. The company acquired headwear brands JT Spencer and Pukka, with the latter maintaining its distinct brand identity while operating under the Imperial umbrella.

The company’s commitment to innovation extends to its product development, with a focus on:

• High-grade performance fabrics made from GRS and Oeko-Tex® certified recycled polyester
• Sustainable sourcing of Oeko-Tex® certified organic cotton fabric
• Advanced customization and logo decoration capabilities
• Innovative designs across more than 20 collections

Strategic Initiatives

In 2024, Imperial strengthened its community engagement through two significant initiatives:

• Partnership with Folds of Honor to support military heroes, first responders, and their families
• Establishment of The Imperial Foundation, focused on three pillars: Vitality of Sports, Community, and Sustainability

The Foundation became an “Inspired Partner” of First Tee, supporting youth golf development and community programs across the United States.

Sustainability Focus

Imperial’s platform for environmental responsibility is built on four key pillars:

• Compliance
• Environmental Excellence
• Waste Reduction
• Energy Conservation

A third of all Imperial styles now align with the company’s Sustainability Project, demonstrating significant progress in environmental stewardship.

Market Presence

Imperial serves multiple market channels:

• Direct-to-consumer (DTC)
• Golf facilities and pro shops
• Corporate clients
• Major tournaments including the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup
• Retail partners including surf shops, breweries, and resorts

KEY TAKEAWAYS

Imperial Headwear continues to build on its century-plus legacy through strategic acquisitions, sustainable practices, and product innovation. The company’s commitment to quality, customization, and community engagement, combined with its strong market position in the golf industry, positions it well for continued growth. Under new ownership by CPC since 2021, Imperial maintains its focus on long-term value creation while expanding its product offerings and market reach.