GolfNow | NBC Sports Next

Corporate Headquarters: Orlando, Florida

Website: http://www.golfnow.com

Additional Website: https://www.nbcsportsnext.com/

Category: Media and Technology

LEADERSHIP

Jerramy Hainline, Senior Vice President and GM, GolfNow

Todd Triplett, Senior VP, GolfNow/NBC Sports Next

Will McIntosh, President, NBC Sports Next

Company Overview:

GolfNow is an innovative technology company that is creating better ways for golfers and golf courses to connect.

GolfNow operates the world’s largest online tee-time marketplace, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices 24/7. GolfNow also is the industry’s largest provider of golf course management technology and marketing services, partnering with more than 9,000 golf courses in 52 countries around the world.

GolfNow golfers gain added benefits with GolfPass, a connected rewards program and paid membership. GolfPass members receive monthly tee time credits, waived booking fees, streaming video lessons, and other special playing perks.

Key Facts:

GolfNow:

• Connected with over 9,000 golf courses worldwide
• Generated over $200 million in golf fee revenue since 2021
• Over 3.5 million registered golfers on the platform
• Operates the world’s largest online tee time marketplace
• Provides technology solutions to courses across North America, Europe, and Australia

GolfPass:

• Co-founded by Rory McIlroy
• Offers exclusive content, instruction, and travel benefits
• Provides access to thousands of digital instruction videos
• Includes tee time credits and member-only perks
• Integrates with GolfNow for seamless booking experience

NBC Sports Next Golf Portfolio:

• Services over 30 million players, coaches, and athletes across 40 countries
• Offers more than 25 sports solution products
• Maintains regional offices across North America, Europe, and Australia
• Partnerships with major industry leaders including Troon Golf

Business Innovation

NBC Sports Next, the technology division housing GolfNow and other golf brands, has revolutionized how golfers interact with the sport through its comprehensive digital ecosystem. At the core of this innovation is GolfNow’s marketplace platform, which has transformed the traditional tee time booking process into a frictionless digital experience connecting millions of golfers with courses worldwide.

The company’s technological innovation extends far beyond simple tee time bookings. Their proprietary revenue management systems help courses optimize pricing and inventory, while their advanced payment processing solutions streamline transactions for both golfers and operators. This integration of commerce and technology has created new revenue streams for courses while improving the overall golfer experience.

Mobile technology plays a crucial role in their innovation strategy. The GolfNow mobile app combines GPS functionality, digital scoring, and on-course ordering capabilities, creating a connected experience that enhances play before, during, and after rounds. This mobile-first approach has been particularly successful in engaging younger golfers and driving digital adoption across the industry.

The introduction of GolfPass, co-founded with Rory McIlroy, represents another innovative approach to combining content, commerce, and instruction in a single digital membership program.

The company’s commitment to innovation is further demonstrated through their course management platforms, which provide operators with comprehensive tools for everything from tee sheet management to marketing automation. These solutions have been particularly impactful for multi-course operators, with strategic partners like Troon leveraging the technology to drive significant revenue growth across their portfolio.

Customer Programs

• GolfPass digital membership (co-founded with Rory McIlroy)
• GolfNow mobile app with GPS functionality
• GolfNow Compete scoring and stats platform

Future Focus

GolfNow continues to expand its impact through:

• Enhancement of digital platforms and technology solutions
• Expansion of strategic partnerships
• Development of innovative golf management tools
• Growth of international market presence

KEY TAKEAWAYS

GolfNow has been a disruptor in the golf industry, facilitating tens of millions of rounds of golf annually as the largest online tee-time marketplace in the world while changing the way some course operators run their business by offering a business management platform and other services that help facilities operate more efficiently. With a mission to connect more people to the game, GolfNow is a two-sided marketplace – making it easier for golfers to book tee times and deepening their relationship with the game, in addition to helping golf courses better serve their customers.