Five Iron Golf

Corporate Headquarters: Long Island City, New York

Website: https://fiveirongolf.com/

Category: Media and Technology

LEADERSHIP

Jared Solomon, Co-founder and CEO

Mike Doyle, Co-founder and Chief Golf Officer

Nora Dunnan, Co-founder and Chief Development Officer

Bryan Weynand, VP of Operations

Morgan Dunnan, SVP of Strategy

Company Overview

Five Iron Golf, founded in 2017, has revolutionized urban golf culture by creating premium indoor golf entertainment venues that blend state-of-the-art simulator technology with upscale amenities. The company has experienced rapid expansion, growing from a single location in New York City’s Flatiron District to 32 venues across 13 U.S. states and 5 countries, making it one of the fastest-growing concepts in the golf entertainment sector.

“Our vision goes beyond just creating golf venues – we’re building a community where both serious golfers and complete beginners can find their place,” said Jared Solomon, CEO and co-founder of Five Iron Golf. “The rapid expansion we’ve seen across multiple countries demonstrates the universal appeal of our concept that combines premium golf technology with a social atmosphere that makes the sport more accessible and enjoyable for everyone.”

Key Facts:

• 32 locations across 13 U.S. states and 5 countries
• Backed by Danny Meyer’s Enlightened Hospitality Investments and Callaway Golf
• Features both TrackMan and Full Swing simulator technologies
• Access to over 200 championship golf courses
• Comprehensive membership programs with exclusive benefits

Business Innovation

Five Iron Golf has redefined the indoor golf experience through its innovative approach to combining technology and hospitality. At the core of their offering is a dual-technology platform featuring both TrackMan and Full Swing simulators, providing players with professional-grade analysis tools and access to over 200 championship courses. This technology investment ensures that serious golfers can effectively practice and improve while casual players enjoy an engaging introduction to the sport.

The company’s innovation extends beyond golf technology to its service model, which integrates professional instruction and club fitting services with a premium hospitality experience. Each location features a full-service bar and restaurant, creating an atmosphere that encourages both focused practice and social interaction. This hybrid approach has proven particularly successful in urban markets where traditional golf facilities are limited.

Five Iron’s national league system represents another innovative aspect of its business model, creating a competitive community that spans across all locations. This program, combined with the membership model, has successfully generated a loyal customer base that frequents their facilities for both practice and entertainment.

Customer Programs

• Flexible membership options with Member Benefit Hours
• National leagues with tropical golf getaway prizes
• Corporate event packages
• Club storage and amenities for serious golfers
• Complimentary use of premium golf clubs
• Food and beverage discounts for members

Future Focus

Five Iron Golf continues to expand its market presence through:

• Aggressive domestic and international franchise expansion
• Enhanced integration of golf technology
• Development of competitive league programs
• Expansion of food and beverage offerings
• Innovation in corporate and private event experiences

KEY TAKEAWAYS

Five Iron Golf has successfully created a new category in golf entertainment by combining premium golf simulation technology with upscale social amenities. The company’s rapid expansion and backing from major investors demonstrates its strong market position and growth potential. By catering to both serious golfers and casual players, Five Iron Golf has established itself as a leader in urban golf culture and continues to drive innovation in the indoor golf entertainment space.

The company’s focus on creating inclusive, technology-driven spaces that serve both as practice facilities and social venues has proven successful in major markets, with significant opportunity for continued expansion through its franchise model. Five Iron Golf’s ability to attract both dedicated golfers and casual enthusiasts positions it uniquely in the growing golf entertainment sector.