Concert Golf Partners

Corporate Headquarters: Lake Mary, Florida

Website: https://www.concertgolfpartners.com/

Category: Course Management

LEADERSHIP

Peter Nanula – Chairman and CEO

Susan Dunnavant – Chief Operating Officer

Joseph B. Nowell, VP of Operations

Jordan Peace, SVP, Corporate Development

Charles Bracher, Chief Financial Officer

Sundria Ridgley, SVP General Counsel & Corporate Secretary

Tom Moran, VP of Business Development

Company Overview

Founded in 2011 by Peter Nanula, former Founder and CEO of Arnold Palmer Golf Management, Concert Golf Partners has established itself as a premier owner-operator of upscale private golf and country clubs. The company’s boutique portfolio now includes 36 facilities nationwide, featuring courses designed by world-renowned architects including Tom Fazio, Jack Nicklaus, Gary Player, Arnold Palmer, and Rees Jones.

Concert Golf Partners focuses exclusively on preserving and enhancing premier private country clubs through significant capital investments, operational expertise, and a commitment to building vibrant club communities. Their innovative “Concert Way” approach ensures smooth transitions for both members and previous ownership, leading to continuous reinvestment in their properties.

“We have a philosophy of continuous reinvestment in our club facilities. Whether it’s a recession or a boom time, it doesn’t matter,” says founder and CEO Peter Nanula. “We’ve made a commitment to our members that we’re going to continually keep reinvesting in the clubs. You expect the amenities to be modern and fresh and new all the time when you go there. If you’re continually reinvesting in your facilities, you’re able to attract new members. It helps us gain new members. It helps you to increase your dues rates. It’s good for business.”

Key Facts:

• Portfolio of 36 upscale private golf and country clubs nationwide
• Over $250 million in capital available for all-cash investments
• Focus on premier private clubs in major metropolitan areas
• Proven track record of increasing membership rosters and improving facilities
• Free reciprocal privileges across Concert Golf network
• Access to 400+ TPC clubs and Pacific Links International properties
• Contractual guarantee of no member assessments

Business Innovation

Concert Golf Partners has revolutionized the private club industry through its development of “The Concert Way,” a comprehensive approach to club acquisition and management that stands apart from traditional ownership models. This innovative program begins with an all-cash purchase that eliminates club debt and immediately provides capital for improvements, followed by a carefully orchestrated transition process that preserves each club’s unique culture and traditions while modernizing operations.

The company’s business model directly addresses the boom-and-bust cycle that has historically plagued member-owned clubs. While traditional clubs often make substantial investments during prosperous times but struggle to maintain facilities during economic downturns, Concert Golf Partners maintains steady, year-round investment in its properties. This consistent approach ensures that facilities remain current and attractive to members regardless of broader economic conditions.

One of the company’s most significant innovations is its membership structure, which eliminates the traditional assessment model while guaranteeing stable dues rates. This approach has proved particularly successful at properties like the Muttontown Club, where Concert Golf Partners paid off all club debt while investing millions in capital projects, leading to a significant increase in membership and a dramatic decrease in the average member age from over 65 to approximately 53.

The company has also pioneered a unique network model that provides members with access to an extensive portfolio of premium clubs. This includes not only Concert Golf’s own growing network of 36 facilities but also hundreds of affiliate clubs through partnerships with TPC and Pacific Links International. This network approach has created a powerful value proposition for members who receive expanded playing privileges as part of their standard membership.

Strategic Focus Areas:

• Premier club acquisition and improvement
• Membership growth and engagement
• Capital project execution
• Service level enhancement
• Financial stability and profitability
• Community building
• Facility modernization

Future Focus

Under Peter Nanula’s leadership, Concert Golf Partners continues to expand through partnerships with elite, fully private clubs in major markets, offering:

• Significant capital investment capabilities
• Operational expertise and support
• Enhanced member benefits and experiences
• Long-term stability and growth potential
• Commitment to preserving club culture and traditions

KEY TAKEAWAYS

Concert Golf Partners has established itself as the industry’s premier private club expert, with a unique focus on preserving and enhancing upscale facilities through significant capital investment and operational excellence. The company’s successful track record of improving member experiences while maintaining profitability has made it a trusted partner in the private club industry. Through its commitment to continuous reinvestment and enhancement of facilities, Concert Golf Partners is positioned for continued growth and success in the private club sector.