Cobra Puma

Corporate Headquarters: Carlsbad, California

Website: http://www.cobragolf.com

Category: Equipment

LEADERSHIP

Dan Ladd, Executive VP and General Manager

Tom Olsavsky, Vice President, Research and Development

Jose Miraflor, Vice President, Marketing

Mike Yagley, Vice President, Innovation/AI

Ryan Roach, Director of Innovation

Company Overview

Founded in 1973 by Australian amateur golf champion Thomas Crow, Cobra Golf has established itself as a leading manufacturer of innovative, game-changing golf equipment, alongside stylish, high-performance golf apparel, footwear, and accessories. The company joined forces with Puma in 2010 when Puma AG acquired Cobra Golf, creating a powerful combination of Cobra’s advanced equipment expertise with Puma Golf’s athletic styling.

“We are an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes, and styles,” says Dan Ladd, Executive VP and General Manager. “Our focus on innovation, technology, and compelling design with superior performance continues to drive our position in the global golf marketplace.”

Over 30 years ago, Cobra pioneered the popular Baffler fairway wood technology that revolutionized how golfers played long approach shots and set the standard for Cobra product development — with two rails on the bottom of the club face that help guide the club through the turf for more consistent contact. Among its more recent technological advancements stands the LTDx Driver lineup. Building on the 2016 LTD series, the LTDx family of drivers utilizes PWR-COR technology and machine learning to engineer a club that maximizes both ball speed and forgiveness.

PUMA Golf, a brand with a more abbreviated history, was founded in 2005 and excels in sport and lifestyle positioning that fuses technology with industry-leading, fashion-forward apparel.

Athletic endorsements have played a key role in the brand’s rise, most notably with Rickie Fowler, Lexi Thompson, Bryson DeChambeau, long-drive champion Kyle Berkshire, and, most recently, Gary Woodland. All are popular players in the sport with unique marketing appeal.

Cobra also has a long history of brand partnerships, beginning in 1991 with Hall of Fame golfer Greg Norman, who was instrumental in developing the first Cobra forged irons.

Innovation Milestones:

• 1975: Introduction of the revolutionary Baffler hybrid with patented sole plate design
• 1985: First U.S. manufacturer to offer stock graphite shafts in woods and irons
• 1989: Launched first club demo program in U.S.
• 2024: Released the groundbreaking LIMIT3D irons, the first commercially available 3D printed irons

Strategic Focus:

• Game-changing equipment innovation
• Fashion-forward apparel and footwear
• Advanced technologies including AI and machine learning
• Performance solutions for all skill levels
• Tour-proven equipment and style

KEY TAKEAWAYS

Cobra Puma Golf maintains its position as an industry innovator through groundbreaking approaches to equipment design, including the first fully CNC-milled driver face, Smart Golf Clubs with embedded shot-tracking technology, and ONE Length irons. The company’s commitment to both performance and style, evident in products from hi-top golf shoes to Tour-proven equipment, demonstrates its progressive approach to golf’s evolving market. With continued focus on delivering high-performing products for golfers of all abilities, Cobra Puma Golf represents one of the sport’s most actively innovative companies.