Arccos Golf

Corporate Headquarters: Stamford, Connecticut

Website: https://www.arccosgolf.com/

Category: Media and Technology

LEADERSHIP

Sal Syed, CEO and Co-Founder

Steve Obsitnik, President and COO

Tom Williams, Executive Vice President

Ryan Johnson, Vice President of Software Engineering

Dave LeDonne, Vice President of Product

Evan Park, Vice President of R&D and Production

Darren Feeney, Vice President of Marketing

Andrew Turner, Vice President of Sales

Greg Dorval, Vice President of Customer Experience

Darrell Robertson, Vice President of Operations

Company Overview

Arccos Golf has established itself as the undisputed leader in connected AI golf products and is the Official Game Tracker of the PGA TOUR. The company revolutionizes the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential.

A pioneer in golf data analytics, Arccos has built the golf industry’s richest dataset, having captured over 1 billion shots across more than 20 million rounds played by hundreds of thousands of members worldwide. These rounds have been played across 162 countries, creating a comprehensive database of over 2.5 trillion data points that are being leveraged to transform how golfers improve their game.

“One billion shots is a massive number, but it’s really just the beginning of the journey we are on to revolutionize the game by connecting every golfer and the entire golf industry to what’s happening on the course,” said Sal Syed, Arccos CEO & Co-Founder.

Key Facts:

• Over 1 billion shots captured
• More than 20 million rounds recorded
• Present in 162 countries
• Average handicap improvement of 5.78 strokes in the first year
• Seven consecutive Golf Digest Editors’ Choice Awards
• Official Game Tracker of the PGA TOUR
• Approved for use on PGA TOUR, PGA TOUR Champions, Korn Ferry Tour and PGA TOUR Americas

Technology Innovation

Arccos’ flagship system represents a breakthrough in golf performance tracking technology, featuring 14 ultralight smart sensors that attach to or are embedded in each club grip. When paired with the smartphone app or Arccos Link wearable device, the system automatically tracks and analyzes every shot a player takes on the course. The technology captures thousands of data points during each round without being intrusive or changing a golfer’s routine, making it seamless to integrate into regular play.

The cornerstone of Arccos’ technological innovation is its Caddie artificial intelligence platform, developed in partnership with Microsoft. This sophisticated system provides players with personalized optimal strategy for nearly every hole in the world, whether they’ve played the course before or not. The platform combines advanced GPS functionality with real-time club recommendations, taking into account the user’s personal performance history, shot data from other Arccos users, altitude, and weather conditions. Players receive detailed breakdowns of their strengths and weaknesses through personalized Strokes Gained analytics, while the AI-powered rangefinder capabilities help them make smarter decisions on every shot. This comprehensive approach to data analysis and shot tracking has proven highly effective, with the average Arccos user improving their handicap by 5.78 strokes in their first year of use.

 Strategic Partnerships

Arccos has secured partnerships with many of golf’s biggest brands, including:

• PGA TOUR (Official Game Tracker)
• PING
• TaylorMade
• Cobra PUMA Golf
• Srixon/Cleveland Golf
• Club Champion
• Tour Experience Golf
• Golf Pride (Exclusive Smart Grip provider)
• Golf Digest
• EA Sports

Market Impact

Arccos has fundamentally changed how amateur golfers approach the game by providing professional-level analytics and insights. According to their latest distance report, the average driving distance for men using Arccos is 225.0 yards, while women average 178.1 yards. These distances have remained relatively stable over the past six years, with only minor variations.

Future Focus

The company continues to innovate in several key areas:

• Expanding their AI capabilities and analytics offerings
• Deepening integration with major equipment manufacturers
• Enhancing the user experience through hardware and software improvements
• Growing their presence in professional golf
• Leveraging their vast dataset to provide increasingly sophisticated insights

KEY TAKEAWAYS

Arccos has transformed the golf technology landscape by bringing professional-level shot tracking and analytics to amateur players. Their partnerships with major equipment manufacturers and recent approval for PGA TOUR use demonstrate their growing influence in both amateur and professional golf.

The company’s vast dataset and AI-powered insights continue to revolutionize how players improve their game, while their expanding partnerships and technological innovations position them for continued growth in the golf technology sector. As the only approved game tracking system for PGA TOUR use besides ShotLink, Arccos has cemented its position as the industry leader in golf performance tracking and analytics.