AHEAD

Corporate Headquarters: New Bedford, Massachusetts

Website: http://aheadweb.com/

Category: Apparel and Accessories

LEADERSHIP

Anne Broholm, CEO

Chuck Lord, Chief Creative Officer

Company Overview

Founded in 1995, AHEAD has established itself as a multi-dimensional brand with a proven track record of success in headwear, apparel, and accessories distribution across golf’s green grass, resort, and corporate markets. The company has maintained its position as one of the biggest names in golf headwear for nearly 30 years, with products available in more than 5,000 green grass and resort shops worldwide.

As a leading supplier of headwear to the USGA, PGA of America, Ryder Cup, and numerous PGA TOUR events, AHEAD has cemented its presence in the U.S. golf market. The company’s innovative approach to custom embroidery, logo printing, and materials development has ensured consistent success in the marketplace.

“Golf is a special industry,” says CEO Anne Broholm. “I truly believe that. There is a certain passion we sell. This isn’t just about making hats and apparel—it’s about being a great employer and contributing to the golf community.”

Key Facts:

• Global presence with licensees and distributors on six continents
• Products available in over 5,000 retail locations worldwide
• Member of the New Wave Group, AB Sweden
• Member of the Fair Labor Association
• One of the largest employers in the New Bedford area

Notable Brand Ambassadors:

• Jack Nicklaus
• Annika Sorenstam

Business Innovation

AHEAD’s innovation strategy centers on developing new eye-catching graphics, innovative ornamentation techniques, and creative solutions for its B2B customers. The company’s 2025 collection showcases this commitment through several key innovations:

• AeroSphere™ Technology: Proprietary performance fabric dominating the technical headwear category
• Advanced Decoration Techniques: Including Woven Patches, PVC Patches, GelZ (gel ink printed applique), and Trailblazer (laser etched faux leather application)
• Women’s-Specific Designs: Including innovative ponytail-compatible headwear with versatile wearing options

Strategic Focus Areas:

• Superior quality products
• Innovative decoration techniques
• Environmental responsibility
• Fair labor practices
• Customer service excellence
• Global distribution
• Community engagement

Future Focus

Under Anne Broholm’s leadership, AHEAD continues to expand its market presence through:

• Innovative product development
• Expansion of successful product lines like AeroSphere™
• Focus on women’s-specific products
• Commitment to environmental and social responsibility
• Strong community involvement
• Enhanced customer service solutions

As a member of the New Wave Group, AHEAD maintains a dedication to creating business solutions that integrate financial responsibility with long-term social and environmental outcomes. This commitment is manifested through ensuring fair working conditions throughout its supply chain and maintaining membership in the Fair Labor Association.

KEY TAKEAWAYS

AHEAD maintains its position as a leading golf headwear and accessories brand through innovative decoration techniques, superior quality products, and exceptional customer service. Being part of the New Wave Group has allowed for expanded resources while maintaining its commitment to social and environmental responsibility. Under the leadership of CEO Anne Broholm, one of the few female heads of companies in the golf industry, AHEAD continues to set trends in the marketplace while maintaining strong ties to both the golf community and its local base.