Nike Golf
Corporate Headquarters: Beaverton, Oregon
Website: https://www.nike.com/us/en_us/c/golf
Category: Apparel and Accessories
LEADERSHIP
Philip Knight, Co-founder and Chairman Emeritus
Mark Parker, Executive Chairman
John Donahoe, President and CEO
Drew Conant, GM, North America
Maurice King, Global Head of Sales, Golf
Nike, with its signature swoosh, has become the premier name in the athletics apparel and equipment industry, seeking to develop groundbreaking innovations to expand human potential. This commitment carries over to the Nike Golf brand, which features a full line of shoes, apparel, and accessories.
The Beaverton, Oregon-based company’s clothing side of the golf business was largely unaffected by a decision to halt production of clubs and balls. By pulling out of the equipment market in 2017, Nike said it was focusing instead on its strengths, reaffirming a commitment to be the undisputed leader in golf footwear and apparel.
In the big picture, golf remains one of Nike’s smallest categories, but the division still produces hundreds of millions of dollars in revenue and has a large visual presence among top tour professionals as well as among amateur golfers around the world. Notable partnerships Nike Golf has fostered over the years include Tiger Woods, Jason Day, Rory McIlroy, Brooks Koepka, and Michelle Wie.
Nike signed Woods and Wie as young players and to kick off 2023 locked up two of the game’s upcoming young stars in Tom Kim and Nelly Korda.
JUST DID IT! ✔️ Super excited to join the Swoosh fam! @nike
@nikewomen
@nikegolf pic.twitter.com/4wLeDJ7CZ2— Nelly Korda (@NellyKorda) January 14, 2023
In recent years, Nike has continued to be a leader in the golf apparel industry through the move toward a more causal direction.
Recently, Jordan Brand and Eastside Golf partnered to create a capsule collection to bring together the cultures of basketball and golf. The collection, including basketball-inspired golf shoes, is designed to inspire young black professionals to see themselves in the game of golf, helping expand the sport for the next generation.
Even without operating an equipment line, Nike has remained one of the most recognizable names in the golf industry thanks to its quality and innovation.
KEY TAKEAWAYS
In the late 2010s, there was a mistaken impression in some circles that Nike had gotten out of the golf business entirely because it stopped making clubs and balls after more than 16 years in the equipment category. Others wondered whether eliminating production of the equipment Woods used for more than a decade was the first step in Nike’s exit from the sport. The reality is that Nike remains as committed to golf as ever, instead accelerating its apparel business after pulling out of hard goods.
Short Game.
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