Bobby Jones Links

Corporate Headquarters: Alpharetta, Georgia

Website: https://bobbyjoneslinks.com/

Category: Course Management

LEADERSHIP

Whitney Crouse, CEO

Steve Willy, Chief Operating Officer

Peter Rouillard, Director of Operations

Mike Nolen, SVP of Operations

Josh Deal, VP of Operations

Doug Hellman, Chief Development Officer

Company Overview

Bobby Jones Links is a distinguished club management company providing comprehensive operations management and advisory services to select daily fee, private, and semi-private clubs. Founded in Atlanta with an additional office in Naples, FL, the company has established itself as a leader in the golf and club management industry, overseeing more than 30 properties across 12 states, including prestigious facilities such as Bobby Jones Golf Course (GA), Hope Valley Country Club (NC), and Travis Pointe Country Club (MI).

“Our approach to club management goes beyond traditional operations – we’re creating vibrant cultures and exceptional experiences that honor the legacy of Bobby Jones while embracing modern innovation,” says Whitney Crouse, CEO of Bobby Jones Links. “We believe in providing hands-on, personalized management solutions that allow each club to maintain its unique identity while benefiting from our comprehensive platform of services and industry-leading best practices.”

Key Facts:

• Manages over 30 properties across 12 states
• Overseen more than $350 million in course and clubhouse development
• Comprehensive management of all club amenities including golf, F&B, and recreational facilities
• Proprietary Carpe Diem operations platform
• Industry-leading Leadership Center for service and management training

Business Innovation

Bobby Jones Links has distinguished itself through its innovative approach to club management, centered around its proprietary Carpe Diem operations platform. The company’s business model combines traditional club management expertise with modern technology and service innovations, creating a unique value proposition for club owners and members alike.

The company’s Leadership Center represents a significant innovation in the industry, offering comprehensive training focused on three key pillars: vibrant cultures, inspirational leadership, and exceptional service. This approach ensures consistent service delivery across all managed properties while maintaining each club’s individual character.

Bobby Jones Links has also pioneered a technology-forward approach to club operations, integrating advanced systems for everything from point-of-sale to maintenance management, creating efficiencies while enhancing the member and guest experience.

Service Offerings

• Turnkey club operations management
• Food and beverage optimization
• Advanced agronomic services
• Membership sales and retention programs
• Digital marketing and communications
• Capital improvement and renovation planning
• Procurement services
• Financial management and accounting
• Risk management solutions
• Technology integration services

Future Focus

Bobby Jones Links continues to expand its influence in the club management sector through:

• Strategic growth in key markets
• Enhancement of technology solutions
• Expansion of Leadership Center programs
• Development of sustainable operational practices
• Innovation in member engagement and retention strategies

KEY TAKEAWAYS

Bobby Jones Links has established itself as a premier club management company by combining traditional club operations expertise with innovative service and technology solutions. The company’s comprehensive management approach, backed by its proprietary Carpe Diem platform and Leadership Center, has created a unique position in the market that appeals to both traditional and modern club operators.

The company’s ability to deliver consistent, high-quality operations while maintaining each club’s individual character has driven its success across diverse markets. With a focus on technological integration, leadership development, and sustainable operations, Bobby Jones Links continues to shape the future of club management while honoring the traditions of the game.