Golf’s Growing Instructional Landscape

Comfort and confidence are two of the biggest determining factors when it comes to golfer retention, and both are among the byproducts of an improving golfer. This quest for improvement prompted approximately 5.2 million golfers to engage with professional golf instruction in the last year, a figure that encompasses almost 20% of the overall green-grass participation base (26.6 million) in the U.S. These golfers took nearly 27 million lessons, a total that’s up about 28% compared to recent pre-pandemic years. These gains are in part because of nationwide increases in popularity and play, but also because golf instruction continues to evolve like the ...