New NGF Survey: Core Golfers

Early April is the time of year when millions of Americans -- golfers and non-golfers alike -- focus on golf more intently. The Masters Tournament, golf's first major championship of the year, is synonymous with spring and the true start of the golf season, especially in northern parts of the country where courses (and golfers) are ramping up to full operational status. Golf companies, meanwhile, seize on the excitement the Masters creates among consumers by launching new equipment, apparel and accessories. For our latest industry message about taking the pulse of the golf consumer, we looked broadly at the game's ...