Examining the Simulator/Screen Golf Market

Carl Markestad’s original business was installing indoor and outdoor screens, for movies primarily but also for avid video game players like himself and his friends. About a decade ago, he started getting requests from people looking to build indoor golf simulators. Markestad said these jobs became a bigger part of his business over the next several years, “turned the corner” in 2018, and took off in 2020 after the pandemic hit. Today, Carl’s Place is selling and installing 10 times as many golf simulators and screens as the Milton, Wisconsin-based company was “pre-Covid.” The company earlier this year unveiled a new 65,000...