Technical Marketing Specialist
Can you see yourself thriving within a high-energy, successful team that directly supports the leading companies in golf? The National Golf Foundation (NGF) is searching for a Technical Marketing Specialist to work within the sales team and expertly service its clients. The NGF is widely recognized as the industry leader in D2C email and data driven digital marketing. The person selected will set up and track a busy and complex schedule of marketing campaigns for a wide variety of NGF clients. You will need to become an expert in audience selection/technical set-up for clients using a query-based software program and you will have direct involvement in the campaign coordination and delivery of marketing campaigns. The chosen candidate will also help deliver and communicate campaign metrics/results to clients and be involved in some account management and vendor relationship tasks. A high-level of proficiency with multiple web-based software programs is required, so experience with programs and platforms such as Acoustic, Mail Chimp, Klaviyo, StackAdapt, LiveRamp Meta/Facebook, Google Analytics, etc. is essential. Basic knowledge of HTML design and graphic design programs such as Photoshop and Paint is also an advantage. Proficiency in Microsoft Office-based programs including Outlook, Word, PowerPoint and particularly Excel is required. Initiative, good communication skills, resourcefulness and extreme attention to detail are essential. Basic knowledge about the golf industry and its leading companies/stakeholders will help distinguish the very best candidates. Bachelor’s degree preferred. Salary commensurate with experience, excellent benefits. Email cover resume and cover letter to the NGF at HR@ngf.org.
Summary Description:
Responsible for managing a busy and complex schedule of marketing campaigns for a wide variety of NGF clients. Responsible for fulfilling email marketing campaigns and other digital marketing products offered to NGF clients. Performs various client campaign duties including campaign scheduling, report creation, vendor communications, ad trafficking and customer service.
Principal Responsibilities:
(In Priority Order)
- Determines scheduling instructions and creates audience lists for multiple client campaigns, each day, using a query-based software program. A major part of this role will be planning and delivering email marketing campaigns end-to-end.
- Management and support of digital advertising products (paid display, paid social, paid search, etc.) with tasks including campaign scheduling, programming and execution. Other duties include the monitoring and reporting of client metrics/results and monthly accounting of revenue recognition.
- Delivery of post-campaign performance reports for NGF clients with ability to provide basic analysis when appropriate. Track and report on KPI’s for NGF clients, with the ability to gleam insights from software provided reporting tools.
- Email campaign set-up, testing and deployment using email marketing software, particularly in the busiest marketing periods of the year (Golf Majors, Father’s Day, Holiday, etc.)
- Assists in the cleaning and onboarding of new-to-file opt-in records to the NGF database. Works to further enhance existing database records with new targeting data.
- Monitor email deliverability performance across major ESPs including Gmail, Yahoo, Apple, Comcast, etc. and make necessary adjustments to campaign list/audience selections.
- Develops creative assets such as email templates, display ads for social media and programmatic advertising, basic video editing skills, and content creation.
- Posting of content to American Golf Census Facebook and Twitter pages.
- Request creative assets from NGF client and Agency clients.
- Assist with subject line and copy needs for client campaigns.
Experience:
Minimum 2 years working in a marketing or administrative support role for a company(s) operating in a B2B environment.
Education Level:
Bachelor’s degree preferred
Skills:
Proficiency with marketing software such as Acoustic, Mail Chimp, Klaviyo, StackAdapt, Meta/Facebook, TikTok, Twitter, Google Analytics, Google Tag Manager, Hootsuite/Sprout Social/Buffer. Mastery of Microsoft Office-based programs including Outlook, Word, PowerPoint and particularly Excel. Basic knowledge of HTML design and graphic design programs (Photoshop, Paint, Canva, etc.) Initiative, good communication skills, resourcefulness and extreme attention to detail are required. Basic knowledge about the golf industry and its leading companies/stakeholders is recommended.
